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Marketing Day: Snapchat Stories redesign, Google Analytics updates & IAB’s VR/AR report


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Snapchat’s latest Stories tab redesign adds post-roll ads, playlists Oct 10, 2016 by Tim Peterson If Snapchat’s Stories are like TV, then its new Story Playlists are like a DVR.

  2. Google Analytics desktop UI gets a refresh with navigation updates & customization tab Oct 10, 2016 by Amy Gesenhues In addition to simplifying its navigation menu, Google Analytics is removing the Intelligence Events and In-Page Analytics pages.

  3. Best practices for personalizing content at the local level Oct 10, 2016 by Digital Marketing Depot Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter.

  4. The ins, outs and industry effects of Apple’s Limit Ad Tracking changes Oct 10, 2016 by Craig Weinberg Apple’s most recent iOS update brought with it a stronger setting for preventing advertiser tracking. Columnist Craig Weinberg discusses the implications for marketers.

  5. IAB’s first report on VR/AR surveys the terrain for marketers Oct 10, 2016 by Barry Levine The study is a first step toward the organization’s development of guidelines for ads.

  6. Activate your audience with a ‘measurement framework’ Oct 10, 2016 by Nick Iyengar It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights.

  7. [PODCAST] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1) Oct 10, 2016 by Matt McGee In part one of a two-part podcast conversation, we speak with Google’s Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.

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