Apr 26, 20182 min read

Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s nati

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows Apr 26, 2018 by Amy Gesenhues The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks.
Twitter attributes more than half of its $575M Q1 ad revenue to video Apr 26, 2018 by Amy Gesenhues Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.
Report: Millennials least influenced by retail advertising, most active tech adopters Apr 26, 2018 by Greg Sterling The bar is getting higher for retailers, and most of them won’t clear it.
The conflicted marketer’s take on AMP for Gmail Apr 26, 2018 by Kyle Henderick Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds.
New Gmail features are on the way, including a confidential mode that lets users expire messages Apr 25, 2018 by Amy Gesenhues First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.
Reddit’s native ads are now available in the Android app Apr 25, 2018 by Susan Wenograd Promoted Posts are now available on Reddit’s Android and iOS apps.

Can you afford not to empower your team to build their personal brand? Apr 26, 2018 by Mary Wallace Contributor Mary Wallace describes the elements you should put in place to help your employees become your company’s most effective advocates.
Sprinklr adds AI to its customer experience platform Apr 26, 2018 by Barry Levine Built around social media, the company is first launching its new Intuition to categorize and route social posts related to customer care.
How to build a fearless marketing team Apr 26, 2018 by Matt Zilli As a CMO or marketing leader, you can’t go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.
At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office Apr 26, 2018 by Barry Levine After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be ‘digital practitioners.’