Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
What link builders really want you to know Jun 21, 2017 by Julie Joyce Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Snapchat’s Snap Map plots Stories by location but not ads (yet) Jun 21, 2017 by Tim Peterson Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Advanced testing: What 4,000 A/B tests can teach you Jun 21, 2017 by Jason Puckett Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
The new marketing mandate: Learn fast Jun 21, 2017 by Justin Dunham Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Report: 14 marketing automation vendors profiled — updated for 2017 Jun 21, 2017 by Digital Marketing Depot Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: increased marketing efficiency, enhanced ability to generate more and better qualified leads, a multi-channel view of prospect behavior, and better alignment of sales and marketing goals.
Everyone says they offer AI. Here’s how to assess those claims. Jun 21, 2017 by Barry Levine It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires.
Amazon’s new Prime Wardrobe program is another swing at traditional retailers Jun 21, 2017 by Amy Gesenhues Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase.
Stackla adds a Co-Pilot to recommend which user content should be published Jun 21, 2017 by Barry Levine The machine learning-based tool also suggests the best audience segments for engagement with that content.
D’oh! Three common content promotion mistakes Jun 21, 2017 by Andrea Lehr Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’ Jun 21, 2017 by Ginny Marvin Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don’t expressly violate YouTube policies.
Google’s job listings search is now open to all job search sites & developers Jun 21, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
Tobii Pro now invisibly tracks users’ eyes in VR Jun 21, 2017 by Barry Levine The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
Markerly offers white-labeled influencer network Jun 21, 2017 by Barry Levine The cloud-based “build-your-own-network” service can be populated with an agency’s or brand’s influencers, or Markerly can provide theirs.
Online Marketing News From Around The Web:
Analytics
Facebook Ads and Metrics: New Research for Marketers, Social Media Examiner
How to Avoid Misleading Marketing Measurement, Web Ink Now
Blogs & Blogging
How to Make Casual Readers Loyal Customers, CopyPressed
Content Marketing
2017 Mid-Year Content Marketing Checkup, Content Marketing Institute
Building an Evergreen Machine: How to Write Evergreen Content, Distilled
How to Hire and Retain the Best Content Marketing Talent, MarTech Advisor
New Research Reveals What Makes Great, Shareable Content, Convince and Convert
The Most Effective Paid Channels for Content Distribution, MarketingProfs
Conversion Optimization
Homepages vs Landing Pages: Where to Drive Paid Traffic, Kiss Metrics
How to Increase Conversions: 10 Tips to See Positive Results, Marketo
Need More Conversions? Review Your Calls to Action, Practical Ecommerce
Copywriting, Design & Usability
Advertising And UX: A Complex Relationship, Usability Geek
Headless, But Not Brainless Web CMS, CMS Wire
How to Write Faster and Better: 12 Productivity Hacks, MarketingProfs
The Grid AI-Powered Website Builder Doesn’t Check Enough Boxes, CMS Wire
E-Commerce
Amazon will start selling Nike shoes directly for the first time, The Verge
Bridging the Online-Offline Personalization Gap, Multichannel Merchant
Combating the 5 Reasons Shoppers Don’t Contribute User-Generated Content, Multichannel Merchant
eBay Launches Price Match Guarantee on More Than 50,000 Items, eBay Inc.
Pros and Cons of Selling on Amazon Business, Practical Ecommerce
Study: Personalization should be priority in e-commerce upgrades, Retail Dive
Walmart Asks Partners and Suppliers to Get off Amazon Web Services, Multichannel Merchant
Email Marketing
50 unique ideas for your next email, VerticalResponse
How The Leading Hotels of the World Drastically Improved Email Production, Movable Ink Blog
General Internet Marketing
6 Ways to Build Blockbuster-worthy Marketing Personas, Portent
Brand Tracking: How to Fix Outdated or Broken Programs, MarketingProfs
Examining The FTC’s 90 Letters To Celebs, Brands, Influencers, MediaKix
How Automated Marketing Is Helping Authors Generate Sales, Overit Blog
How to Incorporate Millennials Into Your Brand Ambassador Program, Mack Collier
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Fascinating Mobile Apps Tactics That Can Help Your Business Grow, Small Biz Trends
Google Glass gets its first update in nearly three years, The Verge
How location based marketers look to the past to predict the future, Digiday
Sheryl Sandberg Explains How Creatives Can Make Great Mobile Ads, Adweek
Smartphone camera’s marketing potential comes into focus, Mobile Marketer
Study: Cost of mobile customer acquisition shrinks, Mobile Marketer
Why Pinterest Wants You to Spend Less Time on Your Phone, Adweek
Social Media
4 Tips for Using Instagram Influencers Effectively Without Getting Your Brand in Trouble, Adweek
5 Quick Hacks To Radically Improve Your Social Media Design, Jeff Bullas
How to Use Hashtags to Increase Your Online Presence, Crazy Egg
How to Win Over Sports Fans with Social Media Activations, MarTech Advisor
What Social Marketers Can Learn from David Ogilvy, Simply Measured
What You Need to Know About Instagram’s New ‘Paid Partnership’ Feature, Top Rank Marketing Blog
Video
64 Percent of Consumers Purchase After Watching Branded Social Video Content, Tubular Insights
Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?, Adweek
The Live Blog: June 19, 2017, Facebook Media
Twitter to let streaming video stars collect money from fans, Reuters
YouTube’s New L.A. Studio Will Help Creators Crank Out VR Videos, Adweek
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