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Marketing Day: Snapchat’s new platform, Microsoft helps retailers & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Reducing the time it takes to write meta descriptions for large websites Jun 14, 2018 by Paul Shapiro The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

  2. Finally! The 800 million ways Facebook gets serious about local business Jun 14, 2018 by Adam Dorfman Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.

  3. Using push notifications for mobile app retention Jun 14, 2018 by Kristin Cronin Contributor Kristin Cronin looks at several ways to take advantage of push notifications as a way to engage and retain app users.

  4. Report: Microsoft seeks to help retailers compete with Amazon Go Jun 14, 2018 by Greg Sterling Microsoft wants to use computer vision, smartphones and other tech on the “intelligent edge” to speed deployment and reduce costs.

  5. Hey, email marketers — Take a load off and embrace automation Jun 14, 2018 by Len Shneyder As far as email automation best practices go, contributor Len Shneyder outlines four you should keep in mind before putting up your feet and letting the machines take over.

  6. Salesforce adds Interaction Studio, integration with Google Analytics 360 Jun 14, 2018 by Barry Levine Other enhancements include Einstein-boosted audience segmentation and new connections between the Marketing, Commerce and Service Clouds.

  7. Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy Jun 14, 2018 by Amy Gesenhues With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first.

  8. Placed launches TV screen-to-store offline attribution Jun 14, 2018 by Greg Sterling Scale and off-the-shelf availability make the product unique, says CEO David Shim.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. LiveRamp brings its search targeting to Bing Ads Jun 14, 2018 by Barry Levine A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine.

  2. Is radio dead? Not according to those who are investing in the industry Jun 14, 2018 by Robin Kurzer With companies like Jelli, DoubleClick and Pandora making their mark in the industry, we’re taking a refreshed look at the medium.

  3. Clarip wants to make GDPR compliance perfectly clear Jun 14, 2018 by Robin Kurzer The company’s privacy suite helps businesses comply with the European legislation and can give social media admins tools to manage third-party advertisers on their pages.

Online Marketing News From Around The Web:

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