Jan 31, 20174 min read

Marketing Day: Snapchat’s ad tech, Budweiser’s Super Bowl ad & Facebook news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Let’s make 2017 the year of honest reviews! Jan 31, 2017 by Greg Gifford Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
SMBs are overwhelmed with digital marketing choices. How to stand out and win their business. Jan 31, 2017 by Wesley Young LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
Walmart targets Amazon Prime with free two-day shipping Jan 31, 2017 by Matt McGee Battle between retail giants continues as Walmart goes after Amazon Prime’s free shipping by offering it with no membership fee required.
Snapchat launches new Facebook-inspired ad technology platform Jan 31, 2017 by Tamar Weinberg Snapchat has launched a bigger and better advertising platform that aims to grow revenues.
Budweiser Super Bowl LI ad tells immigrant story of founder coming to America from Germany Jan 31, 2017 by Amy Gesenhues The Anheuser-Busch brand says its Super Bowl commercial was inspired by its founder Adolphus Busch’s pursuit of the American Dream.
Super Bowl LI advertisers: Here are the brands gearing up for game day Jan 31, 2017 by Amy Gesenhues New updates to the list include spots from Wendy’s, Tide and Budweiser – and social posts announcing campaigns from BAI and T-Mobile.
How martech has made ABM-at-scale possible Jan 31, 2017 by Barry Levine Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of spears.
The 3 challenges all social CMI professionals face (and how to overcome them) Jan 31, 2017 by Will McInnes As the role of the social consumer market insights professional becomes ever more vital to organizations, contributor Will McInnes takes a look at the hurdles they face and how to successfully deal with them.
Sizmek’s dynamically assembled ad serving now includes audience segments from DMPs Jan 31, 2017 by Barry Levine The new Data Hub can also utilize previous ad history, such as ads already viewed from a specific advertiser.
Facebook opens its ad network’s video ads to independent viewability checks Jan 31, 2017 by Tim Peterson Advertisers will be able to hold their Audience Network ads to a higher viewability standard than Facebook’s own 50% in view standard.
5 storytelling triggers that spur your readers to take action Jan 31, 2017 by Jennifer Spencer How do you write content that encourages engagement? Contributor Jennifer Spencer shares five tips to keep in mind when creating a story for your readers.
Tech firms join forces to push back on Trump immigration ban Jan 31, 2017 by Greg Sterling More than 25 tech companies potentially involved in the action.
A better Siri is critical to the iPhone’s long-term competitiveness Jan 31, 2017 by Greg Sterling Apple is no longer the leader in a much more crowded virtual assistant field.
Square offering merchants $12K in free payment processing with Apple Pay Jan 31, 2017 by Greg Sterling The program represents about $350 in fee savings to local merchants.