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Marketing Day: Snapchat redesign, Verizon offers $3B for Yahoo & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Review improvement strategies for franchise and multi-location companies Jun 7, 2016 by Brian Patterson WIth local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews.

  2. MailChimp adds new feature for Product Recommendations Jun 7, 2016 by Barry Levine Company says it is the only SMB-targeted email platform that offers such a built-in capability.

  3. Snapchat redesigns Discover tab to grab more attention for publishers Jun 7, 2016 by Tim Peterson Snapchat’s redesigned Discover tab could boost publishers’ profiles by piggybacking on Live Stories’ popularity and adding subscriptions to individual channels.

  4. Marketing Land now offering Instant Articles on Facebook Jun 7, 2016 by Lauren Donovan Readers using Facebook apps on iOS and Android can now enjoy Marketing Land content in a fast-loading mobile format.

  5. Personalization platform Blueshift now allows marketers to create their own service Jun 7, 2016 by Barry Levine Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or single users.

  6. Build effective consumer relationships with ads that use intent data Jun 7, 2016 by Alex LePage Don’t alienate your consumers. Columnist Alex LePage explains how intent data and programmatic advertising can help you anticipate your customers’ needs and build relationships with them across devices.

  7. WSJ: Verizon offering $3 billion for Yahoo’s core business Jun 7, 2016 by Greg Sterling Bid is considerably less than originally expected, others still in the hunt.

  8. Content marketing and the silo issue Jun 7, 2016 by Rebecca Lieb Is your content suffering from turf battles over who owns it? Columnist Rebecca Lieb explains how to get your employees, customers and partners to collaborate to make your content shine.


  1. Email marketer Bluecore adds advertising to its resume Jun 6, 2016 by Barry Levine The company seeks to expand beyond its roots in email marketing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

  1. 10 Surprising Snapchat Secrets Every Marketer Should Know, www.jeffbullas.com

  2. 2016 Social Media Marketing Platforms: 5 Key Trends, heidicohen.com

  3. 3 Beer Brands Brewing Great Social Media Campaigns, contently.com

  4. 5 Tips for Businesses on Snapchat, www.socialbakers.com

  5. 5 Ways to Get More LinkedIn Leads, www.socialmediaexaminer.com

  6. Creating Instagram Ads in Power Editor: Your One-Stop Guide, www.socialmediaexaminer.com

  7. Decreasing Attention Spans and Your Website, Social Media Strategy, www.adweek.com

  8. Facebook’s Race To Dominate AI, www.fastcompany.com

  9. How to Raise $210 Million With Transparency and Great Social Media, www.convinceandconvert.com

  10. Is Facebook doing enough to prevent fraudulent ads?, econsultancy.com

  11. Is Pinterest Still Alive & How Are Brands Using It?, www.toprankblog.com

  12. The four biggest challenges facing social media strategists, econsultancy.com

  13. Twitter Goes Deep Inside the Music Industry With Q&A Series, www.adweek.com

  14. Twitter intros three new ways to embed timelines, techcrunch.com

  15. Twitter Is Inviting Users to Become “Twitter Insiders” to Help Brands, motherboard.vice.com

  16. Why Social Media Isn’t Working and What to Do About It, www.ducttapemarketing.com

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