Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Attributing affiliate value: Looking beyond consumer journey position Jul 7, 2017 by James Collins

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.

1. Vintage Italia’s CMO credits his father with being the most influential person in his career Jul 7, 2017 by Amy Gesenhues

Get to know Vintage Italia’s CMO, Adam Cohen.

1. IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Jul 7, 2017 by Ginny Marvin

The standard is meant to let in-app ad creators “write once, run anywhere.” The latest version offers new functionality.

1. Snapchat launches new features, including Paperclips for links within Snaps Jul 6, 2017 by Tamar Weinberg

Now, marketers and any content creators can add links to their Snaps.

Online Marketing News From Around The Web:

Analytics

1. People Analytics: Big Benefit or Big Brother?, CMSWire

Business Issues

1. Investing in Menlo Park and the Community, newsroom.fb.com

2. Microsoft will layoff thousands of employees, www.cnbc.com

Content Marketing

1. Winning Customers with Educational Content Marketing [RESEARCH], www.conductor.com

2. 5 Real World Content Marketing Mistakes to Avoid, CopyPress

Conversion Optimization

1. 25+ Call To Action Examples: The Good, The Bad, and the Ugly, ConversionXL

Copywriting, Design & Usability

1. 10 Mobile-Friendly Web Design Features All Designers Should Know, Usability Geek

2. Research strategies to help media companies understand how their users interact with content, www.usertesting.com

3. What the Internet’s Best About Us Pages Can Teach Brands, Contently

Domaining

1. Donuts files patent for system to handle restricted domain names, Domain Name Wire

2. Is Verisign about to change the expired domain drop catching game?, Domain Name Wire

E-Commerce

1. Costco shrugs off Amazon worries with June sales surge, Retail Dive

2. How to Audit Your Ecommerce Content, and Why, Practical E-Commerce

3. West Elm taps Pinterest images for product recommendations, Retail Dive

Email Marketing

1. Why You Need Email Newsletters To Crush Your Marketing, Heidi Cohen

General Internet Marketing

1. Avoid Blind Spots in Your Lead Scoring with Social Intent Data, Marketo

2. Behavioral Marketing: A Closer Look at What Gets Consumers Clicking, KISS Metrics

MarTech

1. Making DAM the ‘Nerve Center for Content’, CMSWire

2. The Failure Of Innovation In Ad Tech, Ad Exchanger

Social Media

1. Facebook Audience Test Without Targeting Restrictions, PPC Hero

2. How long are viral Instagram videos?, www.newswhip.com

3. How Twitter Data Informs Creative Ventures, Content Marketing Institute

4. The Psychology Behind Why We Like, Share, & Comment on Facebook – Infographic, Crazy Egg