Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google launches Marketing Mix Model Partners program for comparing channel performance Apr 6, 2017 by Ginny Marvin Nielsen, Neustar, Marketing Management Analytics announced as launch partners.
Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options Apr 6, 2017 by Tim Peterson Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.
AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace Apr 6, 2017 by Barry Levine This week: two new approaches to website personalization and one for audience discovery.
Marketers, get your head out of your funnel — because time is definitely not on your side Apr 6, 2017 by John Steinert Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.
4 ways you can improve your website conversion rate with SEO Apr 6, 2017 by Khalid Saleh Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.
3 brands that do email marketing right Apr 6, 2017 by Len Shneyder Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.
Twitter Lite launches to serve slow broadband networks and expensive data plans Apr 6, 2017 by Tamar Weinberg Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.
Adblock Plus’s parent company buys content micropayment service Flattr Apr 6, 2017 by Barry Levine The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.
Google Analytics remarketing lists go cross-device May 15 Apr 6, 2017 by Ginny Marvin The shift from relying on cookies was first announced last fall.
Amazon launches a metrics dashboard for Alexa skill developers Apr 6, 2017 by Matt McGee Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.
Social media management software: Find the right one for your business. Apr 5, 2017 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity.
Voice search and data: The two trends that will shape online marketing in 2017 Apr 5, 2017 by Jim Yu As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
Online Marketing News From Around The Web:
Blogs & Blogging
Blog Helper: An Alexa Skill for Managing a WordPress Blog with Your Voice, WordPress Tavern
How to Turn Your Withering Blog Posts into Fully-Fledged Plants, The Blog Herald
Business Issues
Content Marketing
7 Content Creation Ideas to Use When You’re Feeling Uninspired, Amy Porterfield
As Content Spending Goes Wild, What Role Will Advertising Play?, AdExchanger
Content Strategy Guide, SEM Rush
How To Write Content For Uber-Niche Clients, Search Engine People
Is Your B2B Content Boring Your Customers to Death?, KoMarketing
Measuring Content Success with GTM, Builtvisible
Conversion Optimization
Copywriting, Design & Usability
Domaining
How Local is Language? New gTLDs Around the World, Domain Name Wire
E-Commerce
3 Things You Must Know About Ecommerce Order Fulfillment, Multichannel Merchant
3 Tips For Mobile Checkout Forms, Multichannel Merchant
eCommerce for WordPress: The Best Plugins for Your Site, Inflow
Email Marketing
Amazon Gives Customers New Way to Opt Out of Seller Emails, Marketing Words Blog
The 8 Biggest Email Marketing Challenges (And Tips to Overcome Them!), Movable Ink Blog
General Internet Marketing
‘Bots are constantly evolving, getting smarter, and becoming harder to detect’, The Drum
Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing, Google Agency Blog
Should marketers be able to prove the ROI of influencers?, Econsultancy
Top 7 Ways to Build Brand Loyalty, Crazy Egg
Internet Marketing Industry
Cross Pixel Media Bolsters Its Mobile Data through Adbrain Partnership, PR Web
eZanga Unveils Next Generation Technology to Combat Fraudulent Traffic, Market Wired
IAB Names Chris Kuist Senior Vice President of Research and Impact, with a Mandate to Reshape Research for the Mobile Age, Business Wire
Lotame Partners with Are You a Human in Increased Commitment to Data Quality, Market Wired
Neustar and Google Partner to Help Brands More Accurately Measure the Impact of Their Marketing, Neustar
NewsWhip welcomes first President of North America and CRO, NewsWhip
Playwire Media Partners with Overwolf to Tap into Surging eSports Industry, PR Web
MarTech
THE HACKIES: How a marketing automation company hacked their own marketing org, Chief Marketing Technologist
The Rise Of The Ad Tech “Investorpreneur”, AdExchanger
Mobile/Local Marketing
Social Media
6 Ways You Can Use Social Listening Now, Search Engine Journal
A New Educational Tool Against Misinformation, Facebook Newsroom
Facebook Messenger Chat Bots Can Now More Easily Handle Updates on Shipping, Reservations, Adweek
How to Assess Your LinkedIn Company Page Performance, Social Media Examiner
How to Create a Facebook Ad Collection, Jon Loomer Digital
M Now Offers Suggestions to Make Your Messenger Experience More Useful, Seamless and Delightful, Facebook Newsroom
The complete guide to using Mastodon, the Twitter alternative., Quartz
Twitter Chat Tools – A selection of 5 good tools, Razor Social
Video
“They get a lot of PR value”: Agencies say YouTube “crisis” is about negotiations and saving face, Digiday
On YouTube Live, Pirates Stream Entire Channels Like ESPN, AdAge
One in five Facebook videos is Live as it seizes the verb, TechCrunch
Question of the Day: Is autoplay video’s cardinal sin?, Digiday
The 8 Biggest Email Marketing Challenges (And Tips to Overcome Them!), Movable Ink Blog
User-generated March Madness Videos Explode on Instagram, Tubular Insights
Video Is the Now, but Short-Form Video Is the Future, Convince and Convert
YouTube TV review: a DVR to rule them all, The Verge
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