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Writer's pictureFahad H

Marketing Day: Snapchat ads, Twitter Lite & email marketing


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google launches Marketing Mix Model Partners program for comparing channel performance Apr 6, 2017 by Ginny Marvin Nielsen, Neustar, Marketing Management Analytics announced as launch partners.


  1. Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options Apr 6, 2017 by Tim Peterson Snapchat is adopting a form of retargeting and a result-based bidding option to aim brands’ ads closer to the mark.


  1. AI, intent data boost new B2B marketing tools from Demandbase, Get Smart Content & Leadspace Apr 6, 2017 by Barry Levine This week: two new approaches to website personalization and one for audience discovery.


  1. Marketers, get your head out of your funnel — because time is definitely not on your side Apr 6, 2017 by John Steinert Columnist John Steinert explains the need for marketers to step back from their day-to-day work and assess what’s going on with the market as a whole.


  1. 4 ways you can improve your website conversion rate with SEO Apr 6, 2017 by Khalid Saleh Are your SEO and conversion rate optimization efforts at odds with one another? Columnist Khalid Saleh says breaking down the wall between your SEO and CRO strategies will help you rank better in search and boost your conversions.


  1. 3 brands that do email marketing right Apr 6, 2017 by Len Shneyder Columnist Len Shneyder looks at email marketing tactics that have worked for Uber, eBay and REI and explains how you can apply them to your own email marketing strategy.


  1. Twitter Lite launches to serve slow broadband networks and expensive data plans Apr 6, 2017 by Tamar Weinberg Twitter Lite allows smartphone users in countries with slow speeds and expensive data plans to take advantage of the network without the hassles and costs.


  1. Adblock Plus’s parent company buys content micropayment service Flattr Apr 6, 2017 by Barry Levine The companies had been working together on Flattr Plus, which automatically pays a voluntary micro-fee to sites favored by a user.


  1. Google Analytics remarketing lists go cross-device May 15 Apr 6, 2017 by Ginny Marvin The shift from relying on cookies was first announced last fall.


  1. Amazon launches a metrics dashboard for Alexa skill developers Apr 6, 2017 by Matt McGee Developers can see how often their skills are used, how many people are using them and how successful consumers’ “utterances” are.


  1. Social media management software: Find the right one for your business. Apr 5, 2017 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an social media management software platform can improve efficiency, compliance, and productivity.


  1. Voice search and data: The two trends that will shape online marketing in 2017 Apr 5, 2017 by Jim Yu As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.


Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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