Marketing Day: Snap names new VP, Telecom study, programmatic creatives & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Snap names Time Warner’s former CMO as its VP of US Global Business Solutions Sep 4, 2018 by Amy Gesenhues Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships.

2. Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality Sep 4, 2018 by Greg Sterling Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.

3. Protect Your Brand: The best defense is a good offense Sep 4, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.

4. How small businesses can see big results with foundational SEO Sep 3, 2018 by Marcus Miller Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

5. Here’s why you should crowdsource your programmatic creatives Aug 31, 2018 by Grace Kaye Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.

6. The ultimate guide to using Bing Webmaster Tools – Part 5 Aug 31, 2018 by Christi Olson Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.

7. How to capitalize on the competitive advantage of real-time data analysis Aug 31, 2018 by Stela Yordanova Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Google, IAB Europe still negotiating GDPR Consent Framework implementation Sep 4, 2018 by Robin Kurzer Google has yet to launch its consent management platform.

2. You Got The Click! Now What? Sep 4, 2018 by Digital Marketing Depot Digital ad spend keeps rising: 70 percent of marketers expect to increase their paid social budgets this year, while 65 percent plan to spend more on search, according to Marin’s most recent “The State of Digital Advertising” report. But are your conversions keeping pace?

3. Martech continues its explosive growth, but are we facing an overload? Sep 4, 2018 by Robin Kurzer No, say Scott Brinker and Anand Thaker with a webinar that helps marketers cut through the fluff and hype and build a martech stack that’s right for them.

Online Marketing News From Around The Web:

1. 5 Ways to Make Your Email More Awesome, Convince and Convert

2. A Brief Guide About Competitive Analysis, Smashing Magazine

3. Amazon Sets Its Sights on the $88 Billion Online Ad Market, The New York Times

4. Expanding Our Home in Menlo Park, Facebook Newsroom

5. For some small sellers, Amazon loses its luster, Digiday

6. How to Make Customers Look Forward to Your Email, PostFunnel

7. How to Network at a Conference When You’re an Introvert, BGTheory