Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Snap Ads Max Reach is Snapchat’s version of the home page takeover May 2, 2017 by Tim Peterson For one day, advertisers can get their vertical video ads seen by all US viewers of Snapchat’s various Stories formats.
YouTube invites users to give feedback on its upcoming redesign May 2, 2017 by Amy Gesenhues The new look and feel will be based on Material Design principles of simplicity, consistency and beauty.
Study: Q1 Google Display Network placements May 2, 2017 by Ted Ives Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform best.
How to optimize for voice search May 2, 2017 by Sherry Bonelli Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking about voice search.
How martech is working to solve the consumer identity crisis May 2, 2017 by Barry Levine From machine learning to biometrics and blockchains, marketing technology companies aim to improve how they verify consumer identities.
Don’t miss SMX Advanced this year. Register now & save $400! May 2, 2017 by Marketing Land The 10th edition of SMX Advanced, promises once again to deliver fast-paced, Q&A-packed sessions that don’t stop to cover the basics. Less than 40% of tickets are left and are going fast. Reserve your seat now before prices increase Saturday, May 13.
Google AdSense now allows 300×250 ads above the fold on mobile May 2, 2017 by Ginny Marvin The change will increase viewability rates for the popular ad size.
User-generated content: What your brand can learn from Spotify May 2, 2017 by Jason Warnock Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy.
About.com changes name to Dotdash to complete year-long rebrand May 2, 2017 by Tim Peterson Cue Jay-Z’s “Public Service Announcement,” because About.com is finally ready to reintroduce itself.
Twitter debuts slate of a dozen live shows, 24/7 channels at NewFronts event May 1, 2017 by Tim Peterson Twitter picks up live programming from media companies including Bloomberg, BuzzFeed, Live Nation and Vox Media.
Buyer’s Guide: Content marketing tools May 1, 2017 by Digital Marketing Depot Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation services – can provide numerous benefits.
Time’s up! MarTech is here and it’s your last chance to attend May 1, 2017 by Marketing Land In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management.
Online Marketing News From Around The Web:
Analytics
4 Keys to Improving Your Analytics Team, CMS Wire
Blogs & Blogging
How to Write Compelling Blog Content for Boring Niches, The Blog Herald
How To Write Engaging Blog Posts Your Audience Will Crave, State of Digital
Identify, Create, Promote, Retain, Repeat: How to Drive More Blog Traffic, Simply Measured
Want Better Results? Treat Your Blog Like an Actual Business, Problogger
Why Bloggers Need to Understand Google Rankbrain, The Blog Herald
Business Issues
Content Marketing
Content Marketing: 5 Tips to Restart Your Content-Creating Brain, Top Rank Marketing Blog
Cover All the Bases With 21 Winning Content Marketing Tactics, Content Marketing Institute
Fact-Check Your Content Marketing in the Era of Fake News, MarketingProfs
What It Takes to Create a Piece of Content, Contently
Conversion Optimization
Conversion Tactics To Use On Your Paid Social Media Audience, Search Engine People
Copywriting, Design & Usability
E-Commerce
25 Rules For Amazon Consulting Services (Simple Mistakes To Avoid), Ignite Visibility
Amazon Expands Ecommerce Fulfillment Capacity in India, Multichannel Merchant
Four digital commerce lessons from fashion retailer Bonobos, Econsultancy
How Can Retailers’ Digital Advertising Always ‘Fuel the Funnel’?, eMarketer
Proven Ways to Increase Targeted Traffic to Your Ecommerce Store, Marketer’s Braintrust
Sitewide eCommerce Conversion Rate Optimization Factors, Inflow
The Complete Guide To Using Personas To Optimize Your eCommerce Website, VWO Blog
Email Marketing
11 Newsletter Plugins for WordPress, Practical Ecommerce
3 Ways Smart Marketers Use Real-Time Pricing and Inventory in Their Emails, Movable Ink Blog
5 Simple Strategies to Improve Your Email Open Rates, Constant Contact
How Lenny Letter used email newsletters to cultivate an online community, Econsultancy
General Internet Marketing
10 Ways to Ensure Successful Execution When Launching a Brand, Multichannel Merchant
4 Ways to Bridge the Gap Between Online and Offline Marketing, Marketo
Brands Taking a Stand: 4 Industry Leaders on the New Rules of Brand Culture, Think with Google
Why B2B Influencer Marketing is Your Next Big Thing, KoMarketing
Why Influencer Marketing Should Be Part of Every Marketing Mix, Convince and Convert
Internet Marketing Industry
engage:BDR Launches IconicReach, Influencer Advertising Platform For Instagram, engage:BDR
Intermedia Appoints Polycom Chief Marketing Officer as New Marketing Leader, Intermedia
Nielsen’s Social Content Ratings Expands to Offer Breakout of Owned and Organic Social TV Activity, Nielsen
Openprise, an Oracle Marketing AppCloud Partner, Launches Application That Provides Data Automation, PR Newswire
YouAppi Data Shows That Native App User Acquisition Ads Outperform and Out Convert Other Mobile Ad, PR Newswire
MarTech
Mobile/Local Marketing
6 Key Mobile Technologies Driving the Next Wave of App Innovation, Small Biz Trends
Game On: Games on Messenger Go Global with New Features and Games, Facebook Newsroom
Major apps abandoning Apple Watch, including Google Maps, Amazon & eBay, Apple Insider
Other Items
Social Media
11 Social Media Updates You Might Have Missed, Search Engine Journal
15 Experts Reveal How To Explode Your Organic Facebook Reach, Jeff Bullas
3 Ways to Use Instagram Stories Ads for Business, Social Media Examiner
5 Facebook Advertising Mistakes Far Too Many Brands Make, Adweek
Anatomy of a social media influencer, Digiday
Having a Preparedness Plan for Social Storms, Conversocial
How Twitter Can Bring You Top Talent, Crazy Egg
Reasons for and Benefits of Using Social Media Listening Tools, MarketingProfs
Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media, The Buffer Blog
Transparency Report about Government Requests for Member Data: Second Half of 2016, Official LinkedIn Blog
Video
‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks, Digiday
25 Tips for Creating Great Marketing Videos, Small Biz Trends
Facebook Dwell Time: What Video Marketers Need to Know, Tubular Insights
Lessons Learned From Experiments in Creating VR Content, Think with Google
PulsePoint Partners with Tremor Video to Expand Video Offering, MarTech Advisor
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