top of page
Search

Marketing Day: SMX Retargeting Roundtable, Getting More Yelp Reviews & Content Marketing Tips

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. How Will Brands Cash In On Native Facebook Video? Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video.

  2. Lamar Outdoor #UltimateSelfieCampaign Awards Digital Billboard Fame To Those Who Make Charitable Donations The outdoor advertising company uses its inventory to drum up support for local charities.

  3. Retargeting Roundtable: Up Close @SMX Columnist Janet Driscoll Miller recaps the Retargeting Roundtable session featuring experts from Triggit, AdRoll and Fanatics Inc.

  4. Incentivized Check-ins: A “White-Hat” Trick For Getting More Reviews On Yelp At the LSA-SMX West Local Search Advantage Workshop this week, Yelp’s Luther Lowe offered a number of “white hat tips” for marketers on reputation management and reviews. There was one gem that I was totally unaware of: “incentivized check-ins” can help generate Yelp reviews.

  5. Content Marketing Success Now Depends On Your Own Website And UGC Columnist Jordan Kretchmer discusses the evolving content marketing landscape, touting the benefits of aggregating and curating user-generated content.

  6. Report: Only Massive Nexus 6 Will Work With New Google Wireless Service According to an article in the Wall Street Journal, Google Wireless could launch by the end of next month. The “big catch” being discussed today, however, is that only one phone will work on the hybrid network: the massive Nexus 6 (by Motorola).

  7. VW Touts TDI Clean Diesel With ‘Golden Sisters’ Video Series On Tumblr The German carmaker aims to dispel “old wives’ tales” about diesel engines using humor.

  8. Kik Adds Targeting To Promoted Chats For Brands Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

  1. Follow Up With a Best Offer, www.domaininvesting.com

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

0 views0 comments

Comments

bottom of page