Marketing Day: SMX recap, Facebook Messenger updates & notes on AMP

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch Jul 1, 2016 by Amy Bishop Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.

2. How e-commerce SEO matters in strategic redesign of web shops Jul 1, 2016 by Trond Lyngbø Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions.

3. 3 doable steps toward always-on, always-relevant marketing Jul 1, 2016 by Jordan Elkind Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers.

4. Buying display media in advance or in real-time: What you need to know Jul 1, 2016 by Grace Kaye Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you.

5. Facebook Messenger Platform gets updated: here’s what you need to know Jul 1, 2016 by Tamar Weinberg Facebook Messenger Platform has been updated, and new resources have been made available to bot developers.

6. AMP: Above and beyond Jun 30, 2016 by Max Prin Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project.

7. Advia launches “all-in-one” marketing system for multiple sensing at physical locations Jun 30, 2016 by Barry Levine And Toronto-based Rover releases rebuilt mobile marketing platform focused on location.

8. Shopping campaigns: Play like every day is a holiday Jun 30, 2016 by Alexander Paluch What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Machine learning for large-scale SEM accounts

2. Help! I just launched a new website and my search rankings tanked!

3. How to maintain content marketing focus in long-running SEO programs

4. Search in Pics: Android Nougat statue, John Kerry in self driving car & a Google chandelier

Online Marketing News From Around The Web:

Analytics

1. Four key trends in the use of predictive analytics, econsultancy.com

2. How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About, moz.com

3. OOH Is Becoming A Measurement Tool For Digital Marketers, adexchanger.com

Blogs & Blogging

1. 6 Killer Blog Posts That Will Boost Your Marketing Efforts in July, 3qdigital.com

2. Writing Substantial, Lengthy Blogs, www.compukol.com

Business Issues

1. Focusing on diversity, Official Google Blog

2. Alphabet Said to Create New Stock System for ‘Other Bets’, adage.com

Content Marketing

1. Add This Cost To Your Outsourced Content, www.searchenginepeople.com

2. Daily Beast’s Mike Dyer: ‘Our content performs as well as our editorial’, digiday.com

3. Promotion Optimized: A Hypothetical Piece of Content Takes a Journey through the Big Three, www.martechadvisor.com

4. The History of Content Marketing, contentmarketinginstitute.com

Conversion Optimization

1. Your Paid Online Lead Generation Tactics Aren’t Enough Anymore, www.marketingprofs.com

Copywriting, Design & Usability

1. 3 Keys to Great Content Marketing Design, According to The New York Times, contently.com

2. Ethics of emotional intelligence in UX research, www.usertesting.com

3. m(Dot) vs. Responsive vs. Adaptive: Which Mobile Design Is Best for Optimizers?, conversionxl.com

Domaining

1. IANA transition will not remove government relationship with .com contract, domainnamewire.com

E-Commerce

1. A Crash Course: Start an Online Business in Three Steps, www.marketingprofs.com

2. Merchants have less than two weeks to prepare for Prime Day, www.internetretailer.com

3. Of course you can use Alexa to shop for Amazon Prime products now, techcrunch.com

Email Marketing

1. 10 essential email design tips from Justine Jordan, myemma.com

2. 5 Things Your Email Subject Lines Are Missing, blog.marketo.com

3. 6 Warning Signs Your Email Marketing Is Scaring Subscribers, www.jeffbullas.com

4. How the Hustle built a 100,000-subscriber email newsletter for millennial bros, digiday.com

5. How to Use Email Marketing to Drive Social Engagement, smallbiztrends.com

General Internet Marketing

1. 12 Things You May Not Know About Online Marketing, www.searchinfluence.com

2. 5 Things Marketers Need to Know About Gen Z, contently.com

3. Five Things Marketers Can Learn from Brexit, adage.com

4. Learn From Struggling Brands: Insights From the Marketing Trenches, contentmarketinginstitute.com

5. Quora Marketing: The Definitive Guide, www.ahfazahmed.net

Internet Marketing Industry

1. Appodeal Releases SDK for Apple TV Apps, blog.appodeal.com

MarTech

1. The Definitive Guide to Agency Marketing Automation, unbounce.com

Mobile/Local Marketing

1. 3 Quick Tips to Give Your App Store Optimization Strategy a Boost, www.tune.com

2. A Call To Mobile Browsers, adexchanger.com

3. Android Without Google: A Brief And Mostly Uninspiring History, www.fastcompany.com

4. How Quickly Do Consumers Abandon New Mobile Apps?, www.marketingprofs.com

5. Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen, www.adweek.com

Social Media

1. 5 Steps to Social Media Curation, info.crowdynews.com

2. Battle of the Brands July 4th Edition: Founding Fathers vs. Present-Day Patriots, www.mavrck.co

3. Facebook Ad Campaign Process: Build Audience, Leads and Conversions, www.jonloomer.com

4. Facebook allows U.S. users to create fundraisers for nonprofits, www.mercurynews.com

5. Facebook experiments with letting users translate posts into other languages, venturebeat.com

6. Facebook throws out the news Paper, techcrunch.com

7. How Brands Are Using Social Media to Make a Splash With Summer Fridays, www.adweek.com

8. How Gawker is pulling comments into its Facebook Instant Articles, digiday.com

9. How This Agency Manages 60 Social Profiles and Drives Results, blog.bufferapp.com

10. How to get Your First 1,000 Followers on Instagram, blog.crazyegg.com

11. Seven Ways Facebook’s Big Algorithm Change Will Affect Marketers And Publishers, www.fastcompany.com

12. Sharpening Engagement With Your Social Media Content, www.compukol.com

13. Snapchat went down and kids were freaking out, qz.com

14. Step-By-Step Guide To Updating To The New Facebook Pixel, www.ppchero.com

15. Top 5 Reasons Why People Share Content On Facebook, www.searchenginejournal.com

16. Twitter Chats: How Marketers Can Benefit From Twitter Chats, www.socialmediaexaminer.com

17. Twitter Preps Brands for 2016 Summer Olympics, www.adweek.com

Video

1. Google is Adding a VR Shell to Chrome to Let You Browse the Entire Web in VR, www.roadtovr.com

2. Putting Online Video Advertising In Context, www.adweek.com