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Writer's pictureFahad H

Marketing Day: SMB retailer survey, on-site SEO mistakes & the CMO audit series

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey] Aug 3, 2017 by Amy Gesenhues NetElixir surveyed 500 SMBs that sell products via online marketplaces to get a deeper understanding of their e-commerce experience.

  2. 16 common on-site SEO mistakes you might be making right now Aug 3, 2017 by Pratik Dholakiya Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!

  3. How to bridge the gap between brand and direct response marketing Aug 3, 2017 by Alison Lohse How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to help bridge the divide between the two.

  4. The CMO audit series, Part 4: The convergence of UX and performance marketing Aug 3, 2017 by Scott Rayden Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

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