Marketing Day: Shopping with Google Home, keyword analysis & Verizon-Yahoo deal

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Now you can shop with Google Home — just like on Amazon Echo Feb 16, 2017 by Greg Sterling Shopping and delivery services become a new front in the battle of the virtual assistants.

2. From viewable to verified: Here comes the next phase of audience-based buying Feb 16, 2017 by Erik Matlick Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

3. Three things marketers must do to keep CX real Feb 16, 2017 by Brent Sleeper Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.

4. Keyword SWOT analysis: Finding your content opportunities Feb 16, 2017 by Casie Gillette Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program.

5. Cortana introduces ‘suggested reminders’ based on email content Feb 16, 2017 by Greg Sterling Useful feature will automatically remind of users time-sensitive events.

6. AdParlor launches Intelligence Tags to better assess social ads’ performance Feb 16, 2017 by Barry Levine Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their effectiveness.

7. Adjust declares it is now entering Measurement 2.0 for mobile analytics Feb 16, 2017 by Barry Levine Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.

8. 2017 is here: Don’t dawdle. Double down on social media ads now Feb 16, 2017 by Wayne St. Amand Now that we’re halfway into February, it’s now or never: Contributor Wayne St. Amand offers some ways to step up your social media marketing and take advantage of the advertising lull in early 2017.

9. CMO audit series Part 1: Customer journey — the greatest strategic need Feb 16, 2017 by Scott Rayden In this first article of a series dedicated to CMO-level audits, columnist Scott Rayden explains why understanding the customer journey is a key component for driving your brand’s marketing growth.

10. Verizon-Yahoo deal closing said to be close after $250 million price discount Feb 16, 2017 by Greg Sterling Massive hacking revelations prompted the renegotiation by Verizon.

Online Marketing News From Around The Web:

Analytics

1. 5 Ways to Analyze Your Social Media Marketing Performance, Social Media Examiner

2. Analytics: The Foundation For Landing Page Optimizations, PPC Hero

3. Why does Facebook ads data not match Google Analytics data?, State of Digital

Blogs & Blogging

1. 6 Ways To Repurpose Your Blog Content, Search Engine People

2. Five Reasons to Get Business Funding for Your Blog, The Blog Herald

Business Issues

1. Dorsey: Twitter still has “a long way to go”, TechCrunch

2. Facebook says Irish challenge to U.S. data transfers ‘deeply flawed’, Reuters

3. Snap Seeks to Raise as Much as $3.2 Billion in U.S. IPO, AdAge

Content Marketing

1. 9 Ways to Boost Your Content Marketing Game, CopyPressed

2. A Guide to Meaningful Content that Resonates, Copyblogger

3. Content Experts: The Role of Content in Modern B2B Marketing, MarketingProfs

4. Content Marketing 101: How to write compelling content in five tips, MarketingSherpa Blog

5. Get Your Content to Scale: 20+ Experts Tell How, Content Marketing Institute

6. Leverage Your Network to Help Drive Your Own Branded Content, Duct Tape Marketing

7. Promoted Content: 5 Steps to Take Before Launch, KoMarketing

Conversion Optimization

1. 3 Ways to Convert More People to Customers, CMS Wire

2. Why a Killer UX Doesn’t Always Translate into Conversions, Crazy Egg

Copywriting, Design & Usability

1. Copy If You Can: Improving Your UI Design Skills With Copywork, Smashing Magazine

2. Quick Guide to Updating WordPress – Why and How to Update, WPExplorer

Domaining

1. When hashtags and domain names collide, The Domains

E-Commerce

1. 5 eBay Listing Tips for Creating Compelling Bullet Points, Marketing Words Blog

2. How to Drive High-Intent Ecommerce Visitors Toward Buying, Shopify Plus

3. Start shopping with the Google Assistant on Google Home, The Official Google Blog

4. UK retailers still failing to meet web accessibility standards, Econsultancy

5. What Online Retailers Can Learn From Amazon, AdAge

6. Why an app makes sense for a small e-retailer, Internet Retailer

Email Marketing

1. Great Email Subject Lines & Preheaders, MailChimp Blog

2. How We Increased Our Email Response Rate from 8% to 34%, Moz

3. Six Email Worst-Practices & Best-Practices, MarketingProfs

4. Top 3 Email Marketing Software for Turning Subscribers Into Customers, The Blog Herald

5. What’s the Best Length for My Email Newsletter?, Constant Contact

General Internet Marketing

1. 7 Key Resolutions Every Marketer Should Live By in 2017, Social Media Explorer

2. B2B Marketers to Invest More of Their Budget in Branding Initiatives, KoMarketing

3. Influencer Marketing and Its Myths, Compukol

4. Why Your Brand Should Create Its Own Moment, Not Sponsor Someone Else’s, Adweek

Internet Marketing Industry

1. Samanage Raises $20M in Investment Funding, Launches Enterprise Service Desk on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace, Samanage

2. Vungle Introduces Dynamic Templates to Drive Performance for Advertisers, Bolster Revenue Streams, PR Newswire

Mobile/Local Marketing

1. Device detection 2.0: Are marketers getting the full picture?, Mobile Commerce Daily

2. Does Your Website Pass the Mobile Marketing Test?, Top Rank Marketing Blog

3. Snapchat beyond Stories: Be the HBO of mobile, TechCrunch

Reputation Management

1. How utilities brands use social media for reputation management, Econsultancy

2. What Does It Really Take to Become Known?, Convince and Convert

Social Media

1. 5 Interesting Snapchat Trends Brands Need to Know, Search Engine Journal

2. 5 Reasons Why Top Influencers Are Leaving Snapchat, MediaKix

3. An Instagram Ad Study Finds Peculiar Gender Split, eMarketer

4. Facebook Wants to Compete With LinkedIn by Adding a Job Application Feature, Adweek

5. How to Make a Killing With Pinterest Shopping Features, Ignite Visibility

6. Instagram Is Spreading Kindness With Worldwide InstaMeet 15, Adweek

7. Is Snapchat Just a Fad?, Adweek

8. Reddit tweaks and renames public front page, TechCrunch

9. Twitter Is Now Temporarily Throttling Reach Of Abusive Accounts, BuzzFeed News

Video

1. 50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017, The Buffer Blog

2. Material redesign for YouTube rolling out to more users, Android Police

3. One billion captioned videos, Official YouTube Blog

4. The Best Video Strategy for Every Stage of Your Buyer’s Journey, Jeff Bullas

5. Why Video Has Become THE Hottest Digital Marketing Trend, Small Biz Trends

6. YouTube’s next challenge: parsing video content for search results, VentureBeat