Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Want to start shooting video in-house but still want a professional look? Here’s what to buy Jun 12, 2017 by Aden Andrus Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andur walks you through some affordable options that will meet your needs.
Brands are facing a whole new world of retail realities Jun 12, 2017 by James Green Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing Jun 12, 2017 by Digital Marketing Depot It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV.
A guide to Snapchat advertising as self-serve tool officially opens Jun 12, 2017 by Tim Peterson Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes.
Apple’s Business Chat is a powerful new channel for customer service & inbound sales Jun 12, 2017 by Greg Sterling Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don’t.
Pew Report: The Internet of Things could drive people away from connectivity Jun 12, 2017 by Barry Levine With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT.
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product Jun 11, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
Online Marketing News From Around The Web:
Affiliate Marketing
Three Dangers of Affiliate Marketing and How to Avoid Them, MarTech Advisor
Analytics
‘We’re competing against crap’: The race is on to provide influencer marketing analytics, Digiday
Don’t Pause that Keyword Until You’ve Analyzed These 4 Metrics, Clix Marketing PPC Blog
Journey Analytics: The GPS for Understanding your Customers, MarTech Advisor
What you need to know about Apple’s new podcast analytics, Digiday
Blogs & Blogging
5 Corporate Blogs that Bloggers Can Learn From, The Blog Herald
7 Blog Post Ideas That Will Engage Your Readers Every Time, Constant Contact Blogs
Blogging on LinkedIn: A Business Prospective, Search Engine People
Business Issues
Content Marketing
10 Branded Content Masters Who Bring True Craft to Consumerism, Adweek
4 Powerful Ways To Use The Art of Storytelling, Jeff Bullas
5 Editorial Experiments You May Want to Try, Content Marketing Institute
5 Tips to Drive Profitable Customer Action with Your Content, Movable Ink Blog
An A-to-Z Guide to Google Analytics for Content Marketers, Convince and Convert
How to Prepare Your Content Strategy for Virtual Reality, Search Engine Journal
Writing Content that Enthralls, Compukol
Conversion Optimization
Copywriting, Design & Usability
20 Free Web Design Tools, Spring 2017, Practical Ecommerce
A Complete Guide To Switching From HTTP To HTTPS, Smashing Magazine
Domaining
Know When to Listen to Domain Name Advice and When to Ignore It, Domain Investing
E-Commerce
Amazon launches “My Mix,” a personalized shop filled with your favorite things, TechCrunch
IRCE 2017: 7 takeaways on the state of digital commerce, Retail Dive
Link Building for E-commerce: Effective Strategies and Examples, Search Engine Journal
Why Online Shopping is Both a Burden and a Boon for Retailers, Multichannel Merchant
Email Marketing
General Internet Marketing
1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing, Kiss Metrics
4 Steps to Unlocking the Power of Marketing Personalization, MarketingProfs
Nonprofit Marketing 2017, Content Marketing Institute
What Does the 2017 State of Digital Marketing Have in Common with the Doors of a Billionaire?, The AdStage Blog
MarTech
Mobile/Local Marketing
Apple’s new App Store policies target Tencent’s WeChat and China’s online tipping economy, Quartz
How Facebook’s Telepathic Texting Is Supposed to Work, Wall Street Journal
How Social Media Can Help You Find the Right Market for Your Mobile App, Adweek
How to Make $80,000 Per Month on the Apple App Store, Medium
Reputation Management
Rethinking Reputational Risk: Why Bad PR Hurts More Than You Think, Small Biz Trends
Social Media
‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming, Digiday
Facebook and Instagram Increase Ad Offerings, Ignite Visibility
Facebook Building Feature to Let Users Subscribe to News Publications, Wall Street Journal
Facebook Paid Social and Organic Reach: Why One Helps the Other, Stone Temple
How Bots Are Inflating Instagram Egos, New York Times
How Instagram Combined Art and Commerce With Facebook’s Scale to Become an Advertising Powerhouse, Adweek
How to Increase Your Instagram Followers & Sales, Search Engine Journal
Instagram Location Stories and Hashtag Stories: What Marketers Need to Know, Social Media Examiner
Snap is developing a second version of Spectacles which may include augmented reality, TechCrunch
Video
197: A Cool Tool for Creating Viral Videos for Facebook in 15 Minutes, ProBlogger
Game on!: YouTube at E3 2017, Official YouTube Blog
YouTube and Facebook are where the action is in video, Digiday
YouTube Shopping Ad Campaigns – Learn the Basics, 3Q Digital
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