Marketing Day: September 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Kindle Ads: The Amazon Bait & Switch

Nowhere in the promotional messaging yesterday for the new “Kindle Family” of tablets did Amazon mention the fact that Amazon “Special Offers” and full-color “Sponsored Screensavers” (read: ads) will show up on the lockscreen. This program was initiated originally to bring down the price of the entry level Kindle eReader, which costs $69 today. Purchasers […]

1. Marketing Biz: Adobe Social, Deal Junkies & Bitchy Tweets

This week I am reminded of Voltron, narcolepsy and Burn Notice. Confused? Let me explain. The Hootsuite acquisition of Seesmic and Nebula funding remind me of Voltron. The title of the piece about eBay acquiring Svpply makes me think of My Own Private Idaho and, thus, narcolepsy which is what seems to be happening to […]

1. Q3 Isn’t Over Yet: 12 Strategies For Affiliate Marketing In September

It’s that time of year when the last remnants of summer are still lingering, though we’re not quite into the full swing of our holiday marketing efforts. Most advertisers and publishers are currently in the midst of Q4 planning. Meanwhile, many consumers are delaying bigger purchases until the holiday season. However, don’t let this seemingly […]

1. How To Get Your Mobile Site Found

In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website? If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic […]

1. Facebook Runs Strange Political News Quiz, Says It Was A Test

Did you get an invite on Facebook to be surveyed about your experiences on the social network, only to find the actual survey turned into a bizarre political news quiz? I did, as did others. Facebook’s now stopped the survey, saying it was an incomplete test that got out into the wild. Got A Minute […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search In Pics: Strawberry Pandas, LEGO Chrome & Street View Paperweight

2. Amazon’s New Kindle Fire Tablets Use Bing As Default Search Engine

3. Google Search Quality Raters Instructions Gain New “Page Quality” Guidelines

4. DecorMyEyes Merchant Vitaly Borker Sentenced To Four Years In Federal Prison

5. Google “Opens The Kimono” On How It Builds Maps

6. Google Logo Boldly Goes With Interactive Star Trek: The Original Series Doodle

7. Want Your Picture In The Google Search Results? Add A Google+ Profile

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Window (Buy.at) Stepping Up Their Game, Sarah Bundy

2. How To Activate New Affiliates With Your Welcome Emails, www.avantshare.com

Analytics

1. Avinash Kaushik: Only Great Metrics, www.clickz.asia

2. Examining Traffic from Inbound Links, www.lunametrics.com

3. How To Create A New Google Analytics Account If You Already Have One, www.ashishvij.com

4. Measuring SEO Success via Google Analytics, HighRankings Forums

Blogs & Blogging

1. How and Why I Use the Facebook Comments Plugin, www.ducttapemarketing.com

Business Issues

1. Apple Seeks to Create Pandora Rival, Wall Street Journal

2. Evan Williams on Twitter and its ecosystem, GigaOM

3. Tumblr Finally Gets Serious About Ads, By Hiring Someone to Sell Ads, AllThingsD

4. Another Analyst Cuts Facebook Stock Price Target, allfacebook.com

5. “Twitter killed my business.” An inside look at the ecosystem crackdown, GigaOM

6. Google beefs up its security by acquiring online virus scanner VirusTotal, thenextweb.com

7. Here’s Flipboard’s Plan For Surviving Twitter’s War On Developers: E-Commerce, www.businessinsider.com

8. Inside the World of Gokul Rajaram, Facebook’s Ad Architect, www.adexchanger.com

9. Mission Impossible: How Rakuten Billionaire Hiroshi Mikitani Plans To ‘Beat Amazon’, Forbes

10. Rejecting Google’s Money, Marissa Mayer Just Made A Risky, Billion Dollar Bet, www.businessinsider.com

Content Marketing

1. Beyond Links: Reaping the Long-Term Benefits of Content Marketing, searchenginewatch.com

2. Content Marketing Personas, bryaneisenberg.com

3. Stop Fussing Over Your Content!, www.mpdailyfix.com

Copywriting, Design & Usability

1. 10 Things To Know About Images In Web Design, blog.usabilla.com

2. 7 Elegant Fonts You Simply Must Use, skyje.com

3. 7 Side Income Strategies for Designers, www.gomediazine.com

Display & Contextual Advertising

1. Display Ads’ Dubious In-View Performance, eMarketer

2. Why Clicks Will Always Matter, MediaPost

Local Marketing

1. Is OpenTable the New Zagat?, www.screenwerk.com

2. Ten great examples of foursquare local updates, aboutfoursquare.com

3. Why Businesses Should Use Google Plus Local, 435digital.com

4. Yelp’s Review Filter – Splitting Grammatical Hairs, www.solaswebdesign.net

Mobile Marketing

1. Airlines begin integrating Passbook for mobile boarding passes ahead of iOS 6 launch, 9to5mac.com

2. By Christmas, one in five U.K. web purchases may be mobile, Internet Retailer

Other Items

1. How Kansas City taxpayers support Google Fiber, Ars Technica

2. IFTTT and Flickr — Making a Tool for Mixing the Commons, researchbuzz.me

3. iPhone again tops J.D. Power satisfaction survey, CNET News

4. Wikipedia reaches a turning point: it’s losing administrators faster than it can appoint them, Telegraph

Search Marketing

1. Laying the Groundwork for a Local SEO Campaign, www.seobook.com

2. 6 Weapons of Influence & How to Use Them for SEO, www.seerinteractive.com

3. 7 Ways PPC Kicks SEO’s Butt, www.acquisio.com

4. Enterprise Paid Search Strategy – Managing Long-Tail Keywords, www.hugoguzman.com

5. Learn How to Audit Your PPC Account with Joe Kerschbaum, certifiedknowledge.org

Social Media

1. The demise of a social media platform: Tracking LiveJournal’s decline, admin.dailydot.com

2. Twitter makes the decision to stop development and future updates for Twitter for Mac?, 9to5mac.com

3. 12 big social media challenges and solutions, www.ragan.com

4. 5 Tips for Adding Humor to Your Social Media Strategy, www.radian6.com

5. App.net Has 20,000 Users; 250 Account For Half The Posts, thenextweb.com

6. Are Your Facebook Likes Actually Useful? Sane Social Media Marketing, Part 1, www.aimclearblog.com

7. ‘Problem Solved’ For CMO’s Biggest Challenge: Social Media ROI, www.edelmandigital.com

8. Obama Supporters Flock To Facebook During Acceptance Speech, allfacebook.com

9. Survey Says: Facebook Goofed, But Why The Long Political News Quiz?, allfacebook.com

10. Using Social Media to Manage Relationships Through the Sales Funnel, blog.jugnoo.com

11. VP Biden beats President Obama in social mentions across Web, www.addthis.com