Marketing Day: September 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. With Mobile Traffic Above 25 Percent, Quora Launches It First Android Apps

Mobile now accounts for more than 25 percent of Quora’s traffic and the company is aiming to build on that growth by launching its first Android apps. Quora says its Android apps have all of the site’s core features, and also take advantage of some of Android’s “unique characteristics,” with things like: Integrated search: Users […]

1. LinkedIn Debuts Real-Time Activity Notifications

Following in the footsteps of Facebook and Google+ (and Twitter to a lesser degree), LinkedIn has announced new activity notifications that will appear in real-time as users are active on the site. The notifications will show when someone comments or likes your LinkedIn updates, when you get new inMail, when a successful connection request happens, […]

1. Up Close With Twitter’s New “Timeline Widgets”

Want to embed on a web page all the tweets from a particular Twitter account, favorites from an account, tweets by those on a Twitter list or Twitter search results for a topic? Twitter’s had individual widgets allowing this before, but now those have been replaced with a new, unified interactive timeline widget. Not only can people […]

1. The Value Of Nothing

When is nothing worth something? Turns out, just about all the time. Whenever you look at your metrics, consider that a metric is, in virtually every case, designed to measure a specific outcome. It may be a positive outcome, one that is beneficial to your company: more sales, more customers, less inventory shrink, etc. Or it may […]

1. Study: “Right Price” Triggers 72 Percent Of Mobile Travel Buying

Mobile travel behavior and usage are getting a lot of attention lately. Both Nielsen and comScore released mobile-travel data in the past week. In addition, Millennial Media recently published data showing that the travel category has moved from ninth to third position in terms of mobile ad spending in the past year. Now, in a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search Activity Makes Michelle Obama The FLOS (First Lady Of Search)

2. Pew: 50 Percent Have Cleared Smartphone Search History

3. FTC On Search Engine Disclosure: Aware Of Issues, No Further Comment

4. The Simple Truths About Why Retargeting Is Broken

5. How B2B Marketers Can Develop A Better Social Media Plan This Fall

6. The Pocket-Sized Mad Scientist Of Conversion Optimization

7. AdCenter Preview Tool Update Aims To Answer “Where’s My Ad?” Question

Online Marketing News From Around The Web:

Affiliate Marketing

1. ShareASale’s New Tag System Helps Affiliates & Merchants, www.missyward.com

2. Should I Hide My Affiliate Activity from My Boss?, blog.affiliatetip.com

Blogs & Blogging

1. 4 Tips to Better Manage Multi-Author Blogs, www.socialmediaexaminer.com

2. Evergreen Content: Why Articles for Experts are Killing Your Blog, www.blogtyrant.com

3. Make Your Blog All It Can B2B, www.komarketingassociates.com

4. WordPress releases live-blogging plugin (with a massive, deadly bug), VentureBeat

Business Issues

1. Sprinklr CEO: ‘Twitter Is Doing The Right Thing’ By Limiting Developers, www.businessinsider.com

2. Will Twitter’s Uncanny Luck Ever Run Out?, Pando Daily

3. Zuckerberg Pledges Not to Sell Facebook Stock for 12 Months, Wall Street Journal

4. A Key Test for Nokia’s CEO, Wall Street Journal

5. Being open: The source of Twitter’s power, and its Achilles heel, GigaOM

6. Chinese outfit files for Pinterest, Quora trademarks, gigaom.com

7. Groupon turns its business model on end, Internet Retailer

8. Jackie Reses Joins Yahoo! as Executive Vice President of People and Development, ycorpblog.com

9. Rakuten LinkShare to Acquire mediaFORGE, www.linkshare.com

10. Twitter Will Survive… Because “Tweet” Is A Verb, blog.traffick.com

11. With Its Classier Branding, Twitter Broadcasts Big Ambitions, www.fastcodesign.com

Content Marketing

1. The Massive Guide to Getting Massive Traffic, www.quicksprout.com

2. All In Content Marketing as Your New Business Culture, www.kristakotrla.com

3. How to Use Learning Styles to Boost Your Content Strategy, www.bruceclay.com

4. Transform Your Small Business Into a Content Powerhouse, Online Marketing Blog

Copywriting, Design & Usability

1. 11 Tips for a Successful Web Design Career, www.fremont.edu

Domaining

1. Go Daddy Auctions sells 31,481 domains in August, domainnamewire.com

Email Marketing

1. Does the Word ‘Free’ Affect Email Deliverability & Click-Through Rates? [A/B Test], blog.hubspot.com

General Internet Marketing

1. Dear CMO. Your Marketing Plan is Broken, www.distilled.net

Internet Marketing Industry

1. Marketing morsels from: George Michie, www.ppcassociates.com

Mobile Marketing

1. 6 ways brands can achieve mobile ROI, www.imediaconnection.com

2. Apple’s iOS and Android are new favorite malware victims, news.cnet.com

Other Items

1. Email Will Never Die – The Man Who Invented It Reveals Why, Read/Write Web

2. Google wins face-to-unlock for multiple users patent, makes us hungry for Android support, m.engadget.com

3. Poll: One in Five Android Users Plans to Buy the iPhone 5, Wired

4. With iOS 6, your address book may be invaded by @facebook.com email addresses, www.tuaw.com

Social Media

1. Majority of Consumers Would Trade a Facebook Like for a Discount, Marketing Pilgrim

2. Pinterest vs. Tumblr: Not Even a Contest, blog.compete.com

3. Social Media ROI: How To Define a Strategic Plan, searchenginewatch.com

4. 20 Free Social Media Monitoring Tools You Should be Using, Small Business Trends

5. 5 Reasons Why Facebook Rules the Social Media World, www.jeffbullas.com

6. 5 Ways Strategic Social Media Can Help Small Businesses, www.briansolis.com

7. 9 Tips for Driving Traffic with Twitter, blog.skimlinks.com

8. A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up), www.copyblogger.com

9. Age, Interests Dictate Social Networks Used, www.emarketer.com

10. Big Brother Gives the Tweeter the Vote, Official Twitter Blog

11. Our Top Picks To Help Maximize Your Pinterest Success, tweakyourbiz.com

12. Photo- and Video-Sharing Popular on Twitter, www.emarketer.com

13. Republican-sponsored hashtag "#areyoubetteroff" backfires when Twitter users answer "yes", www.dailydot.com

14. Twitter Cards in action, yoast.com

15. What newspapers and other media could learn from Reddit, GigaOM