Sep 30, 20134 min read

Marketing Day: September 30, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

ActiveCast Media Sues Google For Withholding AdX Traffic Acquisition Payments A lawsuit filed in US court last week by ActiveCast Media against Google provides an inside glimpse at just how opaque and complex the world of online traffic acquisition ecosystem can be. ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of contract, claiming […]
France To Fine Google On Privacy, Low UK Taxes Draw Ire Google’s European woes continue. The outcome of the antitrust settlement negotiations is still uncertain and it’s not clear that Google will “get off” without more concessions. Now, European privacy complaints against Google have come to a head, with France all but promising to fine the company. The Wall Street Journal is reporting that France’s privacy regulator, […]
Gmail App Update Points To Arrival Of Mobile Ads Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change. Artem Russakovskii of Android Police dug in to version 4.6 of the Android Gmail app and found evidence that, while likely not live yet, ads are coming. The code below suggests users […]
Report: Facebook To Start Giving Social Data To TV Networks Facebook is set to start giving data to TV networks showing how much activity about their programs is happening on the world’s biggest social network. The Wall Street Journal is reporting that the data will be basic, at least in the beginning, with networks learning how many Facebook users liked, shared or talked about individual […]
Apple Ranks #1 On Best Global Brands List, Ending Coca-Cola’s 13-Year Reign In Top Spot According to Interbrand’s newly released 2013 Best Global Brands report, Apple has moved up from its 2012 No. 2 spot to unseat Coca-Cola for the No. 1 Best Global Brand. Google, which ranked No. 4 last year, also beat Coca-Cola, taking the No. 2 position this year. After 13 years as the No. 1 global […]
Using Indices For Digital Analytics: Opportunities And Pitfalls It seems as though indices are everywhere these days as the entry-level insight tool of choice for digital analytics. It’s Marketing Analytics 101. But there is still some debate as to what an index is – and often, indices can be misused. But because each individual index can be used by marketers to help understand […]
See The SMX Social Media Marketing Agenda & Keynote – Two Weeks Left To Save $300 On All Access Passes Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions, including: Facebook & Advanced News Feed Optimization Social For The Sale & […]
Report: iPad Has “Passed The Baton” To Android Tablets ABI Research released a report speculating that “Apple’s iPad family of products has passed the baton to the Android ecosystem.” Based on IDC shipments estimates of Android tablets vs. iPads, as well as tablet revenues, ABI argues that Android tablets are now outselling iPads. ABI estimated that Android tablets generated half of all tablet sales […]