Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the Web.
From Marketing Land:
Google Glass App Store Coming In 2014 Google Glass users and developers will have to wait until next year for Google to launch a dedicated app store for the device. A Google spokesperson confirmed that plan for us today, after it was reported over the weekend in a lengthy first-person Glass user essay in the New York Times. Earlier this summer, there […]
Yahoo Hires Ned Brody To Lead Ad Business In Americas Yahoo has announced the hiring of Ned Brody as the company’s new chief of advertising in North and South America. Brody’s official title is Senior Vice President and Head of the Americas, and he’ll report to COO Henrique de Castro. Brody said this via Yahoo’s news release: Over the last year I’ve watched what an […]
Google Announces Android 4.4 In Global Promotion With KitKat Google announced this morning that the company had activated more than 1 billion Android devices. And in a very interesting and irregular move decided to name the next version of the Android OS after commercial candy bar KitKat. The candy company is giving away Nexus 7 devices or Google Play credit in stores if users […]
Digital Marketing: The Past, Present & Future In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy, marketing plan and budget used to be sufficient. Today, marketers adjust course frequently and modify plans according to real-time customer insights, new media, emerging channels and technology. Unfortunately, even the most nimble marketers today […]
10 Reasons To Attend SMX East Next Month Work in search or Internet marketing? Your performance is likely measured by growing site traffic, sales and ROI. You’re asked to handle constant algorithm updates, evaluate new ad formats and platforms, and adjust to changing customer behavior. To stay successful, you need to know what’s next…and how to adapt. Come to SMX East for search […]
Post BBQ News: Microsoft Buys Most Of Nokia For $7.2 Billion Many people in the US returned from Labor-Day barbecues to discover that Microsoft had acquired Nokia’s hardware business for roughly $5 billion and would spend another roughly $2 billion to license the Finnish company’s patents. The total value of the deal is 5.44 billion euros or approximately $7.2 billion. Here are some of the details […]
Report: Windows Phones Gain In EU, Struggle In US, China Kantar Worldpanel ComTech today reported that Windows Phones are seeing meaningful share gains across a number of European countries. In particular, Germany, UK, France and Italy are emerging as strong markets for the platform. The Microsoft OS has also grown in a number of other countries such as Mexico and Australia. However it continues to […]
The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn’t really showing ads yet. Sure, Google Glass is still only in limited release. But I’ve […]
Facebook’s Trending Topics Test Moves From Mobile To Desktop Facebook has expanded a “trending topics” test from its mobile site to the desktop. As the Wall Street Journal is reporting, and Facebook is confirming, a small number of Facebook users are now seeing the new content block next to the News Feed when they’re using Facebook’s website. The content block lists five trending topics […]
Logo Mania: Pick Your Favorite Yahoo, YouTube Logos Yahoo has been showing a variety of new logos, one for every day until its September 4 new logo unveiling. The new logo and identity are meant to reflect a “new spirit of innovation” at the company and an updated image. Polling platform/app Polar has been testing all of the logos against the current logo. […]
Google Job Postings Offer Insight On Company’s Future Top Level Domain Program DomainNameWire.com caught two Google job postings that offer evidence supporting the company’s plans to grow its top level domain name program. The job postings are both for positions in Google’s San Francisco office, one for a Product Marketing Manager, Domains and the other for a Strategic Partner Manager, gTLD program. The Product Marketing Manager listing […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Mobile Update – August 2013, blog.affiliatewindow.com
Why is affiliate recruitment important?, www.smartinsights.com
Analytics
3 Reasons You (Might) Need Tag Management, Luna Metrics
Campaigns & The None Row [SiteCatalyst], Web Analytics Demystified
What Google Wants You to Know About Google Analytics, KISS Metrics
Blogs & Blogging
50 One Sentence Tips for Bloggers, www.jeffbullas.com
How to Deal with Negative Blog Comments, www.blogherald.com
How to Ensure Your Future Blog Posts Are Popular, Social Media Examiner
Business Issues
Scoop: Google acquired WIMM Labs to bolster its own smartwatch plans, GigaOM
Twitter announces Karen Stocks as first Australian MD, mumbrella.com.au
Yahoo China begins shutdown, www.globaltimes.cn
Amazon officially announces new Kindle Paperwhite, shipping on September 30th, The Verge
How Much Will Google Glass Cost?, glassalmanac.com
LinkedIn to Offer $1 Billion in Stock, Wall Street Journal
Meet Kevin Weil: Twitter’s Ad Architect and Its Killer App, Ad Age
Twitter eyes $15bn float, www.thesundaytimes.co.uk
Content Marketing
Behind all great content lies a great content marketer (and Adria’s handy tips), www.distilled.net
11 Places to Find Awesome Content Marketing Ideas, Search Engine Journal
Content Strategy at Facebook – an Interview with Jonathon Colman, csforum2013.com
Eight Things to Consider When You Create Calls-to-Action in Your Content, Spin Sucks
The Four C’s of Beginner Content Marketing, www.ryanhanley.com
Conversion Optimization
20 E-Commerce Conversion Rate Optimization Guidelines, usabilitygeek.com
Copywriting, Design & Usability
The 7-Step Cure for Unblocking Writer’s Block, www.marketingwords.com
The Ultimate UX Design of a Google Glass App, designmodo.com
What 7 Legendary Copywriters Can Teach Us About Web Copy, Crazy Egg
Why Websites Don’t Work, www.internetmarketingninjas.com
Display & Contextual Advertising
Domaining
New expired domain name rules now in effect, Domain Name Wire
Internet Marketing Industry
What’s Wrong at ReachLocal?, Screenwerk
Other Items
Online Attack Leads to Peek Into Spam Den, New York Times
Social Media
10 Step Twitter Formula to Unleash a Dynamic Personal Brand, rebekahradice.com
British Airways customer buys promoted tweet to complain; BA has worst excuse ever, www.trackur.com
Concern over number of alcohol brands using Twitter to promote product to underage audience, www.abc.net.au
Google Glass Photography Could Kill Facebook – And Rescue Google+, Business Insider
The Key To Social Media? Maslow’s Hierarchy Of Needs Model, www.stateofsearch.com
What Twitter Can Do For Your Business Blog – Before You Even Tweet, Social Media Today
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