Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed […]
Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for […]
Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able to geotarget posts, we’d never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Bing’s Social Sidebar Gains Klout Scores & People Recommendations
The Google Dance: Google’s Eric Schmidt and PSY Dance “Gangnam Style”
Last Call – SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ Passes Still Available
Twitter Opens Up To More Crawling, But Do Search Engines Want Its Search Results In Theirs?
Google No Longer Passes Search Referrer Data In iOS 6 From Safari Search Box
Google Celebrates 14 Years With Special Logo (Here Are The Past Google Birthday Logos)
Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click
SEARCH LOLZ: Internal Memes From Googlers Leaked (And Some Are Rather Damning)
Closing The Loop From Mobile Search To Mobile Payment Systems
Google Street View Coming To Google Maps For Mobile, For Both iOS & Android
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Site Maintenance (& Avoiding Potentially Costly Mistakes), www.sugarrae.com
Analytics
Metrics Are Easy; Insight Is Hard, blogs.hbr.org
Creating Shortcuts in Analytics, www.dkssystems.com
Google Analytics Mobile App SDK Updates – iOS6 Support And More, Google Analytics Blog
Blogs & Blogging
Appearance Matters: How To Format Your Blog Posts For Social and Linkbait Success, www.searchenginejournal.com
How Blog Comments Attract Traffic, www.stayonsearch.com
Business Issues
Apple seeks patent for Siri automated assistant, appleinsider.com
Google exec released in Brazil, news.cnet.com
RIM’s 2Q Earnings Beat Expectations; Shares Up 14%, Wall Street Journal
Yahoo Products Must Now Ship In 6 Months, Business Insider
Content Marketing
How Content Works, Web Ink Now
How to Secure Budget for your Content Strategy, www.stateofsearch.com
Viral Marketing: Ain’t Nothing Old About Old Spice, blog.compete.com
Conversion Optimization
7 Social Psychology Studies to Help You Convert Prospects into Paying Customers, www.copyblogger.com
Display & Contextual Advertising
4 Benefits of Using Facebook Ads, dailyseotip.com
The 30 Biggest Social Media Advertisers Of 2012, www.businessinsider.com
Yahoo! and Media.net Launch Contextual Ads for Web Publishers, Yahoo Press Releases
Email Marketing
Why Email Marketing Is Alive And Thriving, socialhabit.com
Mobile Marketing
Google Play hits 25 billion downloads, google-au.blogspot.com
Summer Mobile Commerce Traffic Trends Post-Mortem, www.getelastic.com
Social Media
Top 10 Social Customer Service Tips From the Conversocial Team, www.conversocial.com
30 Pinners You Should Follow Right Now, socialtimes.com
Announcing the App.net Developer Incentive Program, blog.app.net
Get prepared to scale social media, www.smartinsights.com
Introducing Facebook Gifts, newsroom.fb.com
Kickstart Your Social Media Lead Generation with Machine Learning Part 2: Best Practices, blog.jugnoo.com
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