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Marketing Day: September 27, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Bing’s social sidebar is now showing Klout information, but this is happening for more than the typical partnership deal. Microsoft is now an investor in Klout. From Klout’s blog post today: To build towards that future, I am proud to announce that Microsoft has made a strategic investment in Klout and that we have signed […]

Google’s Niantic Labs project, headed by former Google Local/Maps chieftain John Hanke, has just released its first mobile app: Field Trip. Currently it’s only available for Android but an iOS version is coming soon. In short it’s a customizable “local discovery engine” that runs in the background on your smartphone (or connected tablet, though it’s not intended for […]

Marketers communicating via their Facebook pages could once only speak to their entire fan base at the same time. While we’ve been able to geotarget posts, we’d never been given the chance to say “hi” to the men (or women), between the ages of 18 to 35 (or 35 to 55) that were single (or […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  1. Bing’s Social Sidebar Gains Klout Scores & People Recommendations

  2. Google Merges Insights For Search With Google Trends

  3. The Google Dance: Google’s Eric Schmidt and PSY Dance “Gangnam Style”

  4. Last Call – SMX East Starts Next Tuesday in NYC; All Access and Free Expo+ Passes Still Available

  5. Twitter Opens Up To More Crawling, But Do Search Engines Want Its Search Results In Theirs?

  6. Google No Longer Passes Search Referrer Data In iOS 6 From Safari Search Box

  7. Understanding SEO Friendly URL Syntax Practices

  8. Google Celebrates 14 Years With Special Logo (Here Are The Past Google Birthday Logos)

  9. Google Confirms Hidden Benefit Of Authorship: Bonus Links After A Back-Button Click

  10. SEARCH LOLZ: Internal Memes From Googlers Leaked (And Some Are Rather Damning)

  11. Closing The Loop From Mobile Search To Mobile Payment Systems

  12. Google Street View Coming To Google Maps For Mobile, For Both iOS & Android

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising

Email Marketing

Mobile Marketing

Social Media

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