Sep 26, 20134 min read

Marketing Day: September 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Yahoo Launches Stream Ads App In Yahoo Commerce Central

Today, Yahoo added an app for Yahoo Stream Ads, the native placements that appear within the news feeds on Yahoo sties and above users’ emails in Yahoo Mail, to the suite of apps available in Yahoo Commerce Central. The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all […]

Twitter Deal With NFL Will Bring Instant-Replay & League Highlight Videos Via Sponsored Tweets

Twitter and the NFL have announced a new ad partnership, allowing the social media company to share instant-replay footage from the league via sponsored tweets. According to a report on Reuters, “Under the new agreement, the NFL will package in-game highlights and other video content – as well as a short ad from a marketer […]

New Digital Storytellers: Insider Tips For Purpose-Driven Social Sharing From #AWX

Welcome back to Marketing Land’s coverage of Advertising Week 2013! Doug Ray, President, CARAT GLOBAL, kicked off the morning of Day 3 at the Times Square Hard Rock Café, setting the scene for the upcoming discussion of how brand storytelling has evolved over the years, and where we’re at presently. On stage with him were Joshua […]

Is Adaptive Web Design Or RESS Better Than Responsive Design For SEO?

Kudos to all of you smart marketers for keeping me on my toes. At SES San Francisco last week, I was asked three good questions that I hadn’t heard before and wasn’t really prepared to answer. The title of this post is one of them: When it comes to SEO, is adaptive Web design or […]

Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference And Free Expo+ Passes Available

Time is running out! Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 […]

A Decade Of Delicious Brings About A Dapper Design (With A Focus On UX)

Started back in September 2003, social bookmarking site Delicious (previously known as del.icio.us) is celebrating their 10th birthday. Oh, and the present for this joyous occasion is being delivered to Delicious users. A new faster, easier to use service that bring the focus back to bookmarking has launched. At the forefront of the changes is […]

The Digital Marketing Analysis Tree: Understanding Root Causes

I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only to researchers, but to anyone involved in analysis and decision making. According to the author, data-driven individuals: Make decisions at the lowest possible level Bring […]