Marketing Day: September 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Retail Web Sites Are Getting Slower; IE 10 Beats Firefox & Chrome, Study Says

The top retail websites are slower to load than they were last year, and the problem is at its worst on Google’s Chrome browser — the slowest of three browsers measured in Strangeloop Networks’ Fall 2012 State of the Union study on page speed and web performance. Strangeloop measured the performance of the top 2,000 […]

1. Stephen Colbert Mocks Apple Maps

If you watch the Colbert Report, you know that host Stephen Colbert is a big iPhone fan. But issues with the new Maps in iOS 6 even caused him to work in a little dig last night. It was brief, in the intro, but funny. “I have got an iPhone 5,” he says, taunting the […]

1. Report: Fewer Than 1% Of Sales Can Be Tracked Back To Social Media

A new Forrester report titled “The Purchase Path of Online Buyers In 2012″ analyzes conversion paths on 77,000 orders to determine what sources returned the most revenue. While the report found a handful of high revenue sources (paid search, organic search, email) one clear cut source fell behind the rest: social media. The data showed that […]

1. Tim Morse Out, Ken Goldman In As New Yahoo CFO

This afternoon Yahoo announced that its new CFO would be Ken Goldman. Tim Morse, who had been CFO and acting CEO for a brief time, will be leaving shortly. Morse started in mid-2009. Goldman brings a solid tech-industry resume to the position. According to his bio on Fortinet site (still up): Ken Goldman is an […]

1. The Long Tail Effect: Why Word Count Matters In Search Query Optimization

Many variables play an important role when you’re analyzing search engine optimization efforts. This includes factors such as site keywords and content development, as well as the queries being searched for. It can be tempting for marketers to optimize results for shorter queries and ignore the long tail, but how much traffic is overlooked this […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. How Search & Social Engines Are Using Semantic Search

2. How Location & Small Screen Size Impact Search Behavior On Mobile Devices

3. Everybody With A Maps App Is Piling On Apple

4. Reports: Google Incredibly Didn’t Anticipate Being Dropped From iOS 6 Maps, “Scrambling” To Create App

5. Part 2: A Bird’s-Eye View Of The Search & Display Lumascapes

6. Etsy To Bankroll Product Listing Ads For Its U.S. Sellers

7. Google’s Street View Goes Under The Sea At Six Coral Reefs

8. US Senate Committee Asks Google, Yahoo & Bing To Fight Bait-And-Switch Moving Scams

Online Marketing News From Around The Web:

Affiliate Marketing

1. Q&A: Tony Nelan of Google Affiliate Network on opportunities, econsultancy.com

Analytics

1. Learn the Secrets and Power of Web Analytics Driven Testing, www.webanalyticsworld.net

Blogs & Blogging

1. 45 Ways to Create an Enchanting Blog that Inspires Your Audience to Buy, www.blueglass.com

2. 5 Best FeedBurner Alternatives For Your WordPress Blog, wpmu.org

3. Apps to Make Your Blogging Life Easier, Small Business Trends

4. Diversity is Key in Blogging Success, www.copypress.com

5. Never underestimate the impact search traffic has on your blog, www.mackcollier.com

6. Q&A With FeedBlitz CEO Phil Hollows, soulati.com

Business Issues

1. Analytics Company Datameer Raises $6 Million From Redpoint Ventures and Kleiner Perkins, TechCrunch

2. Google Answers Data Center Critics With Wind Power, Wired

3. Here Is The Plan Marissa Mayer Just Announced To Yahoo Employees, www.businessinsider.com

4. Twitter CEO: The company will never be sold, news.cnet.com

5. Will Facebook’s Legal Concerns Slow Its Progress?, Marketing Pilgrim

Content Marketing

1. 11 Of The Most Influential Infographics Of The 19th Century, www.fastcodesign.com

Conversion Optimization

1. For Conver$!@n’s Sake! Stop Driving People Away from Your Landing Pages, unbounce.com

2. How to optimise your product reviews for higher conversion rates, econsultancy.com

Copywriting, Design & Usability

1. Don’t confuse design testing with device testing, stuffandnonsense.co.uk

2. Dealing with Scope Creep in Web Design, speckyboy.com

Display & Contextual Advertising

1. Introducing The Google Display Network Playbook for Performance Marketers, Inside AdWords

Domaining

1. 21 end user domain sales (including some big buyers), domainnamewire.com

General Internet Marketing

1. Building a Niche Website, www.wolf-howl.com

Internet Marketing Industry

1. 4 Experts Discuss How to build an All Star Social Media Team, www.salesforce.com

2. 8 Marketers Share Where They Go for Creativity, Research, Humor & More, www.bruceclay.com

3. HubSpot to open first global office in Jan., in Ireland, www.bizjournals.com

4. People on the Move in the Social Business Industry, Sept 26, 2012, www.web-strategist.com

Local Marketing

1. How Restaurants Can ‘Listen’ to Location-Based Services, streetfightmag.com

2. Why Small Businesses Hate Google+ Local, niftymarketing.com

Mobile Marketing

1. Men Top Women in Mobile Buying, eMarketer

2. Tracking growth: the iTunes app store vs Google Play, www.insidemobileapps.com

Other Items

1. Survey: iOS 6 Leads To Decrease In Device Satisfaction Among iPhone Users, TechCrunch

Social Media

1. How brands should use Twitter’s header photo, www.ragan.com

2. 5 Keys to Social Commerce Success, www.practicalecommerce.com

3. 8 Steps to Post and Tweet More Effectively, www.radian6.com

4. B2B Social Media Marketing & Community Building Insights from @mackcollier, Online Marketing Blog

5. Being Negative in Social Media is Plain Old Bad Social Business, Social Media Today

6. CEOs on Twitter: Fear Makes Some Executives Leery of Social Media, Wall Street Journal

7. Facebook Completes Test Asking You to Snitch on Your Friends, thenextweb.com

8. Facebook’s new look for photos, wearesocial.net

9. HootSuite Launches Conversations, The Internal Communication Tool, blog.hootsuite.com

10. Meeting A Troll…, www.traynorseye.com

11. One Million Tweets Can’t Be Wrong: How the NFL Failed a Major Social Media Test, Pando Daily

12. People you may know, Official Twitter Blog

13. Profile headers and link summaries, tweetdeck.posterous.com

14. The metrics we really need from Twitter are not the metrics we have, Poynter Online