Sep 25, 20134 min read

Marketing Day: September 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

Google Rolls Out New DoubleClick Campaign Manager Globally For DFA After announcing a big change was coming in June, Google launched the DoubleClick Campaign Manager, the new version of DoubleClick for Advertisers (DFA), globally today. As DFA turns 15 this year, the new platform changes aim to adapt the platform for the most recent changes in digital advertising, namely social, mobile and programmatic. Native is […]
AOL’s “Programmatic Upfront” — Still An Oxymoron Programmatic upfront? AOL’s much-ballyhooed event at New York’s Advertising Week was positioned to provoke. Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media buyers. It’s where broadcasters preview the next season’s programming. (And, as a Starcomm executive mentioned before AOL’s event kicked off, “We’ve always had […]
Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes and look good on all devices. Today’s roll-out of Ready Image Ads in AdWords is Google’s best attempt yet to solve this problem and get more AdWords advertisers […]
For Certified Pre-Owned Vehicles, 2014 Is The Year Of Digital Display A significant opportunity exists for automotive dealerships and digital agencies to capitalize on an explosive market for certified pre-owned (CPO) vehicle sales in 2014. This growth will be driven by a rapidly growing supply of vehicles coming off-lease that make up the majority of CPO vehicles. The rise in CPO inventory in 2014 will be […]
Who Are The 15 Percent Of Adults Who Don’t Use The Internet? According to new survey data from the Pew Research Center, 15 percent of US adults don’t use the Internet or email. If there are roughly 250 million adults in the US, that would mean just under 38 million people are “non-Internet users.” Pew’s survey data reflect that most of the non-Internet users are over 50 […]
Google Offers Getting Out Of Pre-Paid Voucher Business Google Offers is shifting from pre-paid vouchers to digital coupons exclusively. Previously, there was a mix of both. As a practical matter that means there will no longer be deals purchased up front that could expire without redemption. Instead, all deals will be incentives to buy online or visit a store, redeemable at the time […]
Content Marketing: 3 Tips To Beat The Volume Game When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge […]
Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP […]
Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013 Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising – namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to […]
Twitter Opens @MagicRecs Recommendations To Android, iPhone Users Twitter is so pleased with its @MagicRecs notification experiment — and it says the user feedback has been so good — that it’s taking that idea and opening it up to all Twitter for Android and Twitter for iPhone users. What it means is that Twitter users on those two apps will start getting personalized […]