Sep 24, 20134 min read

Marketing Day: September 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

YouTube Comments Soon To Get The Google+ Treatment

Youtube announced today a new commenting platform “powered” by Google+, with video comments soon to be sorted by relevancy versus how recently a comment was posted. According to the announcement, comments from the video’s creator, popular personalities, and Google+ connections will appear at the top of a comment list, along with discussions about the video. […]

Confidence Crisis: 40 Percent Don’t Trust Online Reviews

Over the course of the past year, there have been a number of online review scandals. Most recently, there was a New York regulatory crackdown on fake reviews being generated by “reputation management” firms. It’s unclear whether the publicity surrounding any of these events has eroded consumer confidence in online reviews and their authenticity. A recent […]

Survey: 46% Of Marketers Have Content Marketing Strategy, Only 25% Track Social Media Results

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts. Conducted by Unisphere Research, the survey included 217 participants from the readership base of CRM Magazine and EContent Magazine, […]

Pinterest Expands Rich Pins With New-Look Article Pins For Publishers

Interesting move today from Pinterest: the company has announced a special pin style for article pins, as part of the rich pins feature that launched earlier this year. Article pins have both a publisher/brand angle, and a consumer angle. On the publisher side, Pinterest is pitching the new pin style as a way to extend […]

Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as “digital marketers” said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps […]

AdStage Aims To Bring Cross-Channel Ad Management To SMBs, Launches Partnership With ReTargeter, Unbounce And Others

Kenshoo, Marin and Adobe: watch out, AdStage has you in its sights. Today at Advertising Week in New York, AdStage announced new efforts to loosen enterprise’s grip on ad tech and give SMBs equal access to the benefits of an ad management platform. “We were frustrated by enterprise ad tools that locked out the bulk of advertisers […]

Study: Nearly Half Of Mobile Users Will Share Location For Relevant Offers

Text-based mobile messaging has effectively become the “red-headed stepchild” of mobile marketing. Once the only mobile marketing that worked on all devices, it has lost favor over the past several years with the mass adoption of smartphones and the rise of mobile display. Under specific circumstances, however, SMS can be very effective as a mobile loyalty […]

Guest Blogging: A Beginner’s Guide

While guest posting may seem like a simple concept in theory (All I have to do is write a little something and get someone to post it — easy!), it really isn’t in practice. There are more steps to it than you might think. And even if what you’re writing is awesome, readable and informative, […]

Boots-On-The-Ground At #AWX: Coverage From Advertising Week 2013

Advertising Week, the world’s premier annual gathering of marketing and communications leaders, has returned to New York City for its 2013 show. We’re excited to announce that this year, our Community Editor, Lauren Litwinka (@beebow), will be in the field attending a variety of sessions to cover for Marketing Land. “The Week is a hybrid […]