Sep 24, 20124 min read

Marketing Day: September 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Does Your Company Pay For Social Media Reviews?

A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and […]

Costolo: Interactive Tweets, Curation Tool & Downloadable Tweet Archives Coming Soon

You may have missed the news late Friday, but Twitter CEO Dick Costolo gave a few sneak previews of the company’s road map at a meeting of the Online News Association in San Francisco. Reuters was among several sources that recapped Costolo’s appearance. Here’s a look at some of the items that Costolo said are […]

Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional […]

Pass Options for SMX East; Sessions, Networking and More – Starts Next Tuesday!

Search Marketing Expo – SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals. The SMX East program is created by […]

Interactive Advertising: Way Beyond Shooting Ducks

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads that, for a time, converted no matter what the message? Not only did those Flash banners integrate movement but they gave you the ability to interact when you put your […]

Facebook Seeking To “Close The Loop” With Offline Sales Data

The “holy grail” of online measurement has always been tracking to offline sales. Indeed, 95 percent of retail sales happen in stores and clicks are often a poor proxy for those in-store activities (comScore has long made this point regarding online display advertising). Accordingly there are now multiple initiatives going on to try and “close […]

Apple: We Sold 5 Million iPhone 5s, 100M Now on iOS 6

Like a Hollywood studio Apple just released the weekend “box office” numbers for iPhone 5: “more than 5 million” sold. Piper Jaffray analyst Gene Munster had expected a larger number: roughly eight million. Given those expectations this performance may be seen as something of a disappointment. However it beats the iPhone 4S, which saw sales […]

Get Real: Facebook Asking Users To Rat Out Friends Who Aren’t Using Real Names

Facebook is serious about using real names for user profiles, so much so that they are now recruiting user to help identify their friends’ fake names. Screenshots have surfaced of new prompt that allows a user to confirm, deny or not answer whether or not a friend is using a real name. All responses are […]