Sep 23, 20136 min read

Marketing Day: September 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

NY Attorney General Settles With 19 Companies In Fake Review Crackdown Little by little, the fake online review industry is cracking. Today, the New York Attorney General’s office announced a settlement with 19 companies that agreed to stop writing fake online reviews. They’ll also pay more than $350,000 in fines. The announcement marks the end of a year-long investigation that the AG’s office called “Operation Clean […]
Here Comes “100% Not Provided,” As Google Begins Encrypting All Non-Paid Searches Ever since Google began encrypting searches for signed-in users two years ago, publishers have wondered if when we’d get to a “100% Not Provided” world, where all search terms are withheld by Google. It looks like that day may soon arrive, thanks to a new change at Google. Google has confirmed that it has begun […]
Pinterest Dominates Social Referrals, But Facebook Drives Higher Performance [Study] Publishers in women’s programming verticals such as food and recipes, home and garden, style and health and wellness have found a deep, high volume source of referral traffic from Pinterest. A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the impact […]
Choose the SMX East Pass that Fits Your Needs, Budget and Schedule – Starts Next Tuesday! Search Engine Land’s – SMX East conference kicks off October 1 in New York City. With over 50 educational sessions and keynotes, many networking activities and presentations from leading solutions providers, you’ll get the tactics and tools you need to exceed your marketing and sales goals. SMX East offers flexible pass options to fit your […]
Beyond Gathering Likes: Moving Past Followers & Fans When social media was new, the main go-to metrics were how many Twitter followers, Facebook Fans (remember those?) and even MySpace friends you had. However, social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built. […]
5 Ways To Be More Transparent In Your Marketing We all understand the importance of transparency — this past year alone, we’ve seen the titans of tech have transparency wars, and Google itself has committed to transparency as a core value. At this point, companies know they need to be honest to build trust with consumers and, hopefully, that translates into brand loyalty. But […]
What Is The Future For Content Marketing? 9 Experts Weigh In With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both B2B and B2C businesses. It’s safe to say that no matter the industry you work in, most (if not all) of your competitors are utilizing content marketing strategies to some degree. As a result, […]
Boom: iPhone Sales Top 9 Million, 200 Million On iOS7 Last Monday after iPhone 5c pre-orders began there was no triumphant press release from Apple. The market dumped Apple shares thinking the 5c had bombed. This past weekend the 5s went on sale. It sold out. The press release just came out: Apple today announced it has sold a record-breaking nine million new iPhone 5s […]
Twitter Courting TV Networks To “Amplify” Revenues Twitter executives are in New York this week (“Ad Week”) pitching TV networks on its ad products, especially its second screen ad program “Amplify.” According to the Wall Street Journal, Twitter is positioning Amplify as part of a bundled TV ad sale: With Amplify, networks post short video replays on Twitter in near-real time. The […]
LinkedIn Sets The Record Straight: No, They Do Not “Break Into” Users’ Email Accounts Over the weekend the blogosphere was abuzz about a class action lawsuit brought against LinkedIn. The lawsuit claims that LinkedIn is improperly accessing user email information and sending unauthorized emails on their behalf to help with their overall growth strategy. The lawsuit claims that LinkedIn is actually “breaking into” user accounts: “The wrongful conduct by […]
Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Nielsen] Reaching precisely the right audience is the holy grail of advertising — both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to 49 (51 percent of the US online […]
Apple CEO Tim Cook Starts Tweeting, Gets Verified & Scores 75K+ Followers In 2 Hours Apple doesn’t have a rich track record when it comes to social media activity, but that changed a bit when its CEO, Tim Cook, started tweeting today. Cook is using his @tim_cook username. There’s already another Tim Cook using @timcook, but that account has been inactive since 2009. Apple’s Tim Cook didn’t actually join Twitter […]
Microsoft’s Ballmer: Google Is A “Monopoly” Microsoft, the company stung a decade ago in the US by being branded a monopoly and then in Europe by having to pay and pay again for its past tactics, is arguing that regulators need to subject its foe Google to the same treatment. At a recent meeting of financial analysts Microsoft CEO Steve Ballmer […]