Sep 21, 20123 min read

Marketing Day: September 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: PassTools, Facebook Highlight & Google Now

This week the creepy factor gets turned up to 11 with the science behind Google Now, the launch of Sense Networks Retail Retargeting, expansion of Facebook Highlight and BuzzFeed’s purchase of Kingfish Labs. Conductor and Mass Relevance launched new products for enterprise marketers and Dice confirmed the validity of content marketing with a $20 million acquisition. […]

Blogrolls Are On The WordPress 3.5 Chopping Block

It could be the end of an era for one of blogging’s institutions, not to mention one of search marketing’s favorite ways to give and get links. The blogroll — or Link Manager as it’s currently known — is on the chopping block for the upcoming release of WordPress 3.5. The folks at WPBeginner noticed […]

Walmart’s Local Facebook Strategy Isn’t Working, Study Says

Walmart’s launch of 3,500 Facebook Pages last year for its local stores has had “very low consumer impact,” and the pages aren’t as popular as the Facebook pages of competing small businesses in similar local areas. Those are some of the findings from a new study by Recommend.ly, a social media tools/analytics company. Walmart launched […]

Is Natural Talent Required To Be Successful Online?

Every now and then someone will reach out to me claiming they can’t make money with affiliate marketing because they don’t have the same natural talent for it that I do. That statement makes me laugh every time I hear it. The fact is, there is not a single drop of natural talent in me when […]

Reaching The Right Audience Through Facebook Ads

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her Facebook profile is targetable: age, gender, relationship status, location, interests, level of education, and more. These capabilities allow you to reach customers at a much deeper and more customized level. Instead […]

IFTTT To Drop Twitter Triggers, Will Keep Twitter Actions

Update: Due to new information, the original headline of this story has been changed. Please see the postscript at the end of the original article. If This Then That (IFTTT) is notifying users today that it will stop supporting Twitter-based “triggers” as of next Thursday, September 27th. But the service will still allow users to […]