Sep 18, 20135 min read

Marketing Day: September 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the Web.

From Marketing Land:

StumbleUpon Quietly Becomes Profitable As Advertisers Flock To Mobile-Friendly Native Ads Ten years on, the online content discovery and bookmarking service StumbleUpon is hitting its stride in attracting advertisers to its mobile apps. The company has released revenue data for the first time showing it’s now profitable and expects revenue to hit $35 to 40 million this year, growing as much as 33 percent from last […]
Appeals Court Rules Facebook “Like” Protected By Constitution The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street Journal. The underlying facts of the case involved sheriff’s deputies who were fired for endorsing (Liking) the sheriff’s political opponent on Facebook. The existing sheriff discovered […]
Apple iPhone Reviews Roundup: iOS 7, 5S Win Raves The iPhone 5C became available for pre-order last Friday. On Monday, there was no press release from Apple touting boffo sales (as there has been consistently in the past). This was immediately interpreted by the market as a “disaster.” The flagship iPhone 5S becomes available on Friday. My suspicion is that we’ll see some sort […]
Adobe Adds Dynamic Tag Managment To Adobe Marketing Cloud In July, Adobe acquired tag management technology Satellite. Today, the company announced the integration of that capability into its marketing hub Adobe Marketing Cloud, which already includes such as Analytics, Target, Media Optimizer, Experience Manager and Social. Like other tag management solutions, the Satellite technology consolidates tracking code for various analytics, advertising and marketing services. […]
Hearing Voices: Getting The Brand Voice Right In Social Media If you went out to the mall and asked random people what type of person any particular brand would be if the brand were to one day wake up as a human, you’d find that people most certainly do project personality onto brands. In social media marketing, the most successful companies are having one-on-one conversations […]
Google Glass Not Expected To Reach Europe For Years Google’s slow rollout of Google Glass, not to mention one big technical challenge, means it’ll be years before the device is available publicly in Europe. That’s what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a series of meetings with lawmakers and journalists, letting them […]
How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure It was big news last month. For the first time since May 2011, Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this reversal? After doing some digging, there’s apparently no clear-cut answer, nor is Yahoo providing one, other than Marissa Mayer took over. But let’s explore […]
About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp I learned something about myself recently that I didn’t know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom’s foray into data transparency, AboutTheData.com, I am the proud parent of one child. And I’m a pretty scrappy and stylish single parent, too — seeing as I […]
Time To Rethink The Link Posts? Huge Images For Link Shares Hit Facebook’s News Feed Over the past few years, using image posts has paid off for brands within the News Feed. The large image post and the link in the text would boost engagement more so than a simple link share in many cases. However, the tables may have turned back to link shares. Earlier this year, Facebook boosted […]