Sep 18, 20125 min read

Marketing Day: September 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pages Manager App Now Allows Admins To Promote Facebook Posts On-The-Go

Promoted posts for pages are coming to a mobile device near you — thanks to the new Pages Manager app. Administrators will now be able to do more than just update as posts can be promoted and analyzed directly from the the newest version of the Pages Manager app. When using the Pages Manager app, users will […]

Research Firm Predicts Up To 15 Percent Of Likes/Reviews By 2014 Will Be Fake

Research firm Gartner has released a report predicting the importance of online reviews and social media “Likes” will result in Fortune 500 brands and large enterprises increasingly “astroturfing” and paying for positive mentions. Specifically the percentage of paid-for mentions, Likes and reviews will reach 10 to 15 percent of the total by 2014. Gartner goes […]

11 Content Marketing Knows

It’s easy to jump on a bandwagon. People have a tendency to want to be included. As marketers, we want to stay at the forefront with knowledge of the latest tactics and trends. These desires are strong, and can lead to rash decisions. In trying to not get left behind, you just jump in and […]

Reddit, New Digg Make TIME’s Best Websites Of 2012

Two social networking stalwarts have made TIME magazine’s list of the Top Websites of 2012: Reddit and Digg. The magazine compiles its list annually, and this year’s Top 50 seems to focus even more than usual on sites that would be under the radar of a mainstream news magazine audience. As TIME says, most of […]

Yahoo’s Sale Of Alibaba Assets To Net Company $4.5 Billion Cash Infusion (Updated)

Yahoo’s wallet just got a bit fatter. The company has closed the $7+ billion sale of roughly half of its interest in Alibaba (initially purchased for $1 billion). Reportedly, after taxes, Yahoo will net $4.5 billion. Yahoo owned roughly 40 percent of the Chinese e-commerce company. Now it owns 20 percent. The deal is part […]

Google+ Reaches 100 Million “Social Network” Users (& How This Is Different From Past Milestones)

Yesterday, Google announced that it had 400 million people who had “upgraded” to Google+, a statistic we’ve had updated over time. But many have wanted to know how many people actually use Google+ itself, not just have accounts enabled for it. That’s finally been revealed: 100 million. Below, a guide to how this figure fits […]

Online Video Ads Are On The Rise: How Do You Measure Success?

Ad spending on digital video is poised to grow from its current 2012 estimate of $3 billion to more than $8 billion by 2016, according to eMarketer. As we all know, advertising dollars move to where eyeballs shift, and if industry predictions are correct, an additional 30 million eyeballs will be moving to digital video, totaling 201 million viewers […]

Tumblr Traffic Has Doubled In Last Year, Search Visits Up 200 Percent [comScore]

Tumblr has gained a lot of new users and readers over the past year, and it also has a big fan in Google. (And possibly Bing, for that matter.) According to comScore, Tumblr saw a 100.5 percent rise in unique visitors between July 2011 and July 2012, reaching 26.9 million uniques in July. Those are […]

Exceed Your Traffic and Sales Goals – Attend SMX East in Two Weeks!

SMX East returns to New York City in just two weeks! Here is what’s in store: Up-to-date Tactics: Were you one of the 85% of marketers who were impacted by Panda and Penguin this past year? Will increase in mobile usage force you to change the way you market online? When – or will – […]

Twitter Announces New Image-Heavy Look On The Today Show

This morning’s Today show promised to unveil big changes that are happening with Twitter. Twitter’s CEO, Dick Costolo, sat down with Matt Lauer & Ryan Screast to chat about the “big” new changes. The biggest change? Making twitter more visual and engaging. In order to achieve this, Twitter has released a “timeline-y” feel for profiles that feature […]