Sep 17, 20134 min read

Marketing Day: September 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Reportedly Looking To Replace Third-Party Cookies With New AdID USA Today is reporting that Google is looking to upend the way the industry tracks online activity for advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering […]
How “Location” Evolved Into “Audiences” For Mobile Ad Targeting An early paradox of location-targeted mobile display advertising is that it typically generated better results but presented smaller audiences. Brands and agencies often shunned geo-targeting (and geofencing) for this reason. They wanted “scale” above all other considerations. When brands used geo-targeting, it was often limited to the city or DMA level. It rarely got more […]
BrandAds Launches To Provide Unbiased, Real-Time Video Advertising Analytics BrandAds co-founder and CEO, Avi Brown, and his team said they saw a need for more transparency in video ad campaign effectiveness. Today, after two-years of development and testing, the team launches its first product, BrandAds Bridge, to measure video ad performance in real-time. “At a time when there is an aggressive doubling down on […]
B2B Marketing Platform Bizo Launches “Full-Funnel Analytics” For Display Advertising B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120 million professionals worldwide. […]
Facebook News Feed Survey Asks Users: How Many Ads Are Too Many Ads? [Screenshots] It’s no secret that Facebook is heavily focused on improving the content of its News Feed. The company has made a number of recent announcements around the News Feed, not to mention that it’s running several tests, too. When Facebook recently announced its focus on high-quality content in the News Feed, the explanation of that […]
The Keys To A Successful Holiday Season: Data And Retargeting While some may think it’s too early to be saying, “‘Tis the season,” advertisers disagree, as they are busy gearing up for the holidays. According to Google’s Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today’s shoppers utilize various online and […]
Curalate’s Fanreel Gives Brands The Power To Integrate User-Generated Images Into Websites Visual analytics provider Curalate has launched Fanreel, a solution that allows brands to integrate user-generated images into their website. According to The Dessy Group, an online retailer and Fanreel beta-user, their site has experienced more than a 30 percent increase in engagement with the newly launched platform. Curalate says images can be submitted to Fanreel via […]