Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That’s the conventional wisdom. (And just this week, a local friend of mine — a guy — gave me a hard time when he […]
This is an iPhone5 free zone. That’s a good thing too because there was a lot going on outside of Apple incrementalism. There were transformative things like the disruption of the gift card vertical by Gyft. And we saw just how powerful retargeting can be when it’s extended on Facebook. There were some personnel changes […]
Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the Republican presidential candidate, mocking a news story about a Romney advisor who essentially said the attack in Libya would never have happened if Romney were president. It looks like the Romney campaign hasn’t noticed […]
Last night at the equivalent of a midnight movie opening, Apple iPhone 5 pre-orders went on sale. Unlike some of my colleagues here at SEL/ML I was not up ordering one. But lots of people were and it appears the initial run of pre-orders has “sold out.” Shipping and availability dates have now been pushed […]
When Istagram launched, users had to be iPhone toting users who downloaded the app. Since then, an Android app has launched, and a web presence has been created — making the service much more than just an app. Today, Instagram announced new mobile photo pages, even furthering their stake as a full well-rounded social network. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Rakuten Linkshare to Launch in Australia’s Affiliate Market, www.powerretail.com.au
Is Performance Marketing ‘Grubby’?, MediaPost
Q&A: David Szetela on paid search marketing & affiliate management, econsultancy.com
Analytics
How to review content effectiveness using a custom Google Analytics dashboard, www.smartinsights.com
What Executives Don’t Understand About Big Data, blogs.hbr.org
What To Do With Your Analytics Data, level343.com
Blogs & Blogging
Blogging As Your Main Source of Internal Content Curation!, www.fathomdelivers.com
How to Effectively Attract and Manage Guest Bloggers in WordPress, www.wpbeginner.com
WordPress, Facebook, Disqus, Oh My! Which Comment System Should You Use?, www.blogmarketingacademy.com
Business Issues
BuzzFeed Acquires Kingfish Labs, www.businessinsider.com
Apple Wins Patent Ruling Against Samsung at Trade Agency, Bloomberg
Facebook Crows About Success Of New IOS App, allfacebook.com
Twitter Hires Elite Apple Hacker Charlie Miller To Beef Up Its Security Team, Forbes
Content Marketing
How an Unknown Street Artist Used Content Marketing to Build a Global Brand, www.copyblogger.com
Conversion Optimization
5 Conversion Rate Experts Review A Wall Street Journal Landing Page, blog.crazyegg.com
Copywriting, Design & Usability
Free UX Research Tools by ZURB, www.actualinsights.com
How Responsive Web Design Could Become an Alternative for Mobile Websites?, www.instantshift.com
The Difference Between Web Design and UX Design, uxmastery.com
Website Usability Testing Boosts Profitability, chiefmarketer.com
Why The Fold Is A Myth – And Where To Actually Put Your Calls To Action, KISS Metrics
Display & Contextual Advertising
Email Marketing
4 Tips for Mastering Holiday Emails, multichannelmerchant.com
Bring Your Sender Reputation Back to Life When Changing ESPs, www.responsys.com
Email Marketing: Boost Engagement With Social Sharing, www.v3im.com
Using Social Media for Email Prospecting, www.targetmarketingmag.com
Mobile Marketing
Majority of Blackberry Owners Say They’ll Give it Up for iPhone 5, Marketing Pilgrim
Retailers are taking a measured approach to mobile investments, Internet Retailer
Other Items
Apple adds new "Limit Ad Tracking" feature to iOS 6, appleinsider.com
Apple’s iCloud.com Website Comes Out of Beta, thenextweb.com
Friendster Founder Jonathan Abrams Launches Nuzzel: A Fast, Simple, Social News Reader, TechCrunch
Supporting modern browsers: Internet Explorer 8 support discontinued, googleappsupdates.blogspot.com
Social Media
Few social network holdouts among small-business owners, www.zdnet.com
How to Spot a Social Media "Expert" Who’s Full of It, Social Media Today
Why Quora Won’t Scale, socialtimes.com
Facebook overtakes Japanese social network Mixi in Japan, Inside Facebook
Get To Know Facebook Users With Socialbakers’ Market Insights, allfacebook.com
How to Create Buzz from a Hashtag on Social Media, www.jeffbullas.com
Lame on Linkedin: How NOT to Ask to Connect, www.youtern.com
The Top 5 Tools for Monitoring Social Media Impact, www.cmswire.com
Winning More Business on LinkedIn, LinkedIn Blog
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