Sep 13, 20123 min read

Marketing Day: September 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

5 Keys To A Successful Holiday Email Strategy

You may not want to start counting the days until your in-laws arrive, but email marketers know that Black Friday and Cyber Monday are just around the corner. After all, Christmas is just over three months away! Following are five keys to a successful holiday email strategy for you to focus on — it’ll distract […]

Facebook Ad Exchange (FBX) Opens For Business With 16 Partners

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant’s inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners, including AdRoll, AppNexus, Brandscreen, Criteo, DataXu, MediaMath, Nanigans, Kenshoo, […]

EMarketer Hikes Its Twitter Ad Revenue Estimate 50 Percent Higher

Twitter’s worldwide ad revenue is expected to reach $807.5 million by 2014 according to a new eMarketer projection. That’s a 50 percent hike over its estimate from earlier this year. Ultimately, eMarketer estimates that Twitter will account for 12.7 percent of all US social advertising revenues by 2014 — up from 5.5 percent last year. […]

All The Numbers From Apples iPhone 5 Event

At the iPhone 5 press conference today Apple CEO Tim Cook laid out a lot of stats about the market and device growth in his opening remarks before the new handset was revealed. (See Danny’s hands-on first impressions.) Because I know you want them, I’ve rounded up the key facts and figures from Cook’s commentary […]

iPhone 5: First Impressions Hands-On Review

After today’s iPhone 5 launch event, I had a chance to play with Apple’s new phone. So far, I see plenty of reason for me to upgrade. Below, what I like and what you may wish to consider. How Android Won Me Away From The iPhone First, some background. For the past two years, I’ve […]

ComScore Tweaks Ranking Methods, But Top US Web Properties Mostly Unchanged

Google, Microsoft and Yahoo were the top three most-visited web properties in the US in August — just as they’ve been for many months, and despite comScore introducing a few changes in how it estimates website traffic. In sharing the August 2012 numbers from its Media Metrix service, comScore says it’s introduced three changes to […]