Marketing Day: September 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Forecast: Mobile Devices To Eclipse PCs In Q4 This Year

IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments. IDC expects essentially flat growth for the PC […]

1. Improved Audience Interaction: Google+ On Air Hangouts Get Slick Q&A Upgrade

Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has been dubbed the lengthy “Live Q&A for Hangouts On Air ” moniker and allows the presenter to view and answer questions in a format that allows others to follow along. Presenters will now be able […]

1. Survey: Facebook Dominates Check-ins, 30 Percent Geotag Posts

A new survey from the Pew Research Center focuses on the use of location on mobile devices. It found that roughly three-quarters (74 percent) of smartphone users access directions and other location-related information on their devices. The survey also found that checking in has declined in popularity since last year. Among “check-in” services Facebook is […]

1. Google Testing New Animated AdSense Format Without Static Arrow Buttons

A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon. Here’s a video captured by Barry Schwartz: Google began testing an animated text ad block unit in […]

1. FTC Opens New Facebook Invesitgation Over Privacy Changes

Privacy continues to be Facebook’s nemesis. The company’s envelope-pushing approach to privacy has repeatedly been the subject of complaints and litigation over the years. And now it’s caught between a court-mandated settlement and the US Federal Trade Commission (FTC). Facebook recently settled a “Sponsored Stories” class action lawsuit for $20 million. That suit argued that Facebook […]

1. Why Customer-Centric Mobile Optimization Matters

While perusing the latest and greatest stats on mobile adoption rates, I ran across recent report by the UK’s Internet Advertising Bureau that really got me thinking. It stated that, as of January 2013, 57% of the top 100 UK brands now have a mobile-optimized site — up from 37% just six months earlier. Given […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days

2. Search Engine Land’s SMX East Begins Next Month – Register Now & Save!

3. Google Webmaster Tools Now Provides Broader & More Diverse Link Data

4. Google Testing New Look For Mobile AdWords Ads

5. 8 SEO Cleanse & Recharge Ideas For Fall 2013

6. Live @ SMX East: Must-Have Local Search Tactics

7. 10 Bad Assumptions About SEM That Might Get You Fired — Part 2

8. 10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search

9. August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Window Launches Dedicated Compliance Blog, blog.affiliatewindow.com

2. How Affiliates Drive Traffic to Sites in 2013, Affiliate Tip

Analytics

1. Google Tag Manager: The Basics, The Goods, and The Power, Luna Metrics

2. How To Get Started With Pinterest Analytics, www.passiondigital.co.uk

3. ObservePoint Updates Its Tag Debugger Plugin for Google Chrome, PR Newswire

Blogs & Blogging

1. 150 Blog Posts in 50 Days: Why Were Marketers Mad?, Search Engine Journal

2. 5 Secrets to Blogging Success, www.craigmcbreen.com

3. Five Steps to Finding (the Right) Guest-Blogging Opportunities, moz.com

Business Issues

1. Yahoo Monthly Active Users Are Up 20% To 800M, Including 350M On Mobile, Says Marissa Mayer, TechCrunch

2. Apple: New iPhone Not Storing Fingerprints, Doesn’t Like Sweat, Wall Street Journal

3. Hugo Barra Talks About His Future at Xiaomi and Why He Left Google, All Things D

4. Mark Zuckerberg Has Some Advice for Twitter’s IPO: Don’t Be Afraid, All Things D

5. Twitter #Music tries again with new Spotify app, The Next Web

6. Twitter scores NFL vet to bolster team, nypost.com

7. Zuckerberg’s Manifest Destiny: Connecting The 5 Billion People Without Internet, TechCrunch

Content Marketing

1. 3 ways to improve content creation with Google Glass, gazefurther.blogspot.com

2. 30 Excellent Quotes from Content Marketing Experts, www.salesforcemarketingcloud.com

3. A Guide to Content Optimization for 4 Key Content Types, Content Marketing Institute

4. Brands Should Stop Trying to Be Publishers, Ad Age

5. Online Discovery Tips That Will Get Your Content Promoted, www.toprankblog.com

Copywriting, Design & Usability

1. Designing The Words: Why Copy Is A Design Issue, Smashing Magazine

Display & Contextual Advertising

1. Eat24 advertised on porn sites and tapped a whole new market, m.digitaltrends.com

2. Learn the Actual ROI of Your Awareness Campaigns with Synergy from Yahoo | Yahoo! Advertising Solutions, Yahoo Advertising Blog

3. Mastering PPC: Getting Started with LinkedIn Ads, www.seerinteractive.com

Domaining

1. An overview of the Seattle domain name circuit, Domain Name Wire

Email Marketing

1. How To Parallel Slim Jim’s Award-Winning Ad Results, www.aweber.com

2. Which Industries Get Top Marks for Email Marketing on Desktop, Mobile?, eMarketer

General Internet Marketing

1. Three Key Job Roles to Make Your Marketing Automation Rock, Marketing Pilgrim

Internet Marketing Industry

1. Award-Winning SEM Agency PPC Associates Formally Rebrands to 3Q Digital, PR Web

2. NewsWhip raises $1.1 million, welcomes aboard some fantastic investors, blog.newswhip.com

Mobile/Local Marketing

1. Let the games begin: Google Glass used for the first time in destination marketing, Tnooz

2. Why a Sandwich Shop Has Employees Wearing Google Glass, www.inc.com

Other Items

1. Google+ brings Snapseed-powered photo editing tools to desktop Chrome (video), www.engadget.com

Social Media

1. 5 Tips For Leveraging Social Media To Become An Event Influencer, Social Fresh

2. How to Get More Exposure for Social Media Updates with Hashtags, blog.sumall.com

3. Instagram, Other Social Content Coming To Facebook’s Home Lockscreen Says Zuckerberg, As Home Rollout ‘Slower’ Than Hoped, TechCrunch

4. Is Social Media Killing Brands?, HubSpot

5. Pinterest launches bespoke London Fashion Week Hub, www.thedrum.com