Marketing Day: September 12, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Live Blog: Apple’s iPhone 5 Launched With LTE, Starts $199

Live from San Francisco, it’s Marketing Land’s live blog of the big Apple press event, where the new iPhone 5 will almost certainly be announced, along with new iPods, iTunes 11 and more. How can we say that so confidently? Well, 9to5 Mac spotted pages within Apple.com’s own search results. While you can’t get to […]

1. Google’s Algorithm Changes: Webcast Next Week at DMD, Sept. 20

Digital Marketing Depot will host a free webcast next Thursday, “Google’s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies.“ The webcast will feature a panel of search marketing experts — including Search Engine Land’s Chris Sherman — who will review some of the algorithm changes and address questions that many marketers have. […]

1. AdWords Adds CPA Bidding, New Mobile Ad Format, For App Advertisers

Google has released several new AdWords features designed to help application developers promote downloads from Google Play or the iTunes Store. One change is extending the Conversion Optimizer feature to better service app advertisers, so they can set a target CPA rather than bidding on a CPC basis. The Campaign Optimizer then uses historical conversion […]

1. Co-Founder Charlie Cheever Is Out At Quora

Charlie Cheever, co-founder of the growing Q&A site Quora, has stepped away from day-to-day work and is now just an advisor to the company. As TechCrunch is reporting, Cheever’s future plans are unknown at the moment. Cheever co-founded Quora with Adam D’Angelo in 2009 after the pair served instrumental roles during Facebook’s early days. Quora […]

1. Facebook Phone? “Wrong Strategy” Says Zuckerberg

Rumors have come and gone and come again that Facebook will develop it own phone. But that idea makes no sense for the company, says Facebook CEO Mark Zuckerberg. In an interview today at the TechCrunch Disrupt conference, Zuckerberg told Mike Arrington that it makes more sense for Facebook to work with others than try to […]

1. Zuckerberg: Facebook Mobile Ads To Be More Integrated Into Feed Than On Desktop

Sure, Facebook has been experimenting with integrating its ads more into people’s news feeds. But for the most part, they remain tucked off to the right. Expect that to change in mobile, says Facebook CEO Mark Zuckerberg Asked if “mobile is a strength or weakness” for Facebook by Mike Arrington, who interviewed Zuckerberg on stage […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Apple Demos Local Search (Maps) And Siri Enhancements For iPhone 5

2. Two Easy Ways To Leverage The Search Funnel

3. FTC Nominee Says No To Google Antitrust Action, Anti-Google Voter Survey Argues Yes

4. August Search Share: Bing Hits “All Time High”

5. Report: Apple Loses Adam Cheyer, Co-Founder Of Siri

6. Google’s Algorithm Changes: Webcast Next Week at DMD, Sept. 20

7. Zuckerberg On Search: “At Some Point, We’ll Do It” & Be “Uniquely Positioned”

Online Marketing News From Around The Web:

Affiliate Marketing

1. 5 tips to Boost your Merchant relationships, blog.skimlinks.com

2. Can Affiliate Programs Exist Alongside Paid Search Marketing?, www.amnavigator.com

Analytics

1. Google Analytics Custom Variables for Publishers, Analytics Talk

Blogs & Blogging

1. 5 Ways to Increase Traffic and Sales with Blogging, Social Media Today

2. A Comprehensive Guide To Blog Comment Spam, www.brainserial.com

3. How to Avoid Coma Inducing Business Blog Posts, bestbloggingtipsonline.com

Business Issues

1. AOL CEO: I Haven’t Talked With Marissa Mayer About Merging With Yahoo, www.businessinsider.com

2. Amazon, Forced to Collect Sales Tax, Aims to Keep Its Competitive Edge, New York Times

3. Apple by the numbers: 84M iPads, 400M iOS devices, 350M iPods sold, news.cnet.com

4. Exclusive: Mayer Set to Get Yahoo’s Alibaba Billions in One Week, allthingsd.com

5. Twitter creator talks inspiration, development of his technologies, www.dailyillini.com

6. Twitter Sued For Failing To Take Down Images Following DMCA Notices, TechDirt

Content Marketing

1. 21 Things to Do to Help Your Infographic Go Viral, www.contentmarketinginstitute.com

2. Content curation: A poor substitute for original content, Web Ink Now

3. Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield, blog.marketo.com

Conversion Optimization

1. 25 Must Read Conversion Rate Optimisation (CRO) Articles, www.boom-online.co.uk

2. How to Sell A/B Testing to a Skeptical Client, unbounce.com

Copywriting, Design & Usability

1. How to move beyond wallpaper copywriting in 3 easy steps, contentverve.com

2. How To: Getting Started in User Experience (UX), www.cmswire.com

3. Tips on how NOT to do a UX design project, www.josephdickerson.com

Display & Contextual Advertising

1. New enhanced geo-targeting for marketers, Twitter Advertising

2. The Basics of Irresistible Remarketing Ads, www.ppcassociates.com

Domaining

1. On day of iPhone 5 announcement, iPhone5.com sits dark, domainnamewire.com

2. Some big names make domain purchases, domainnamewire.com

General Internet Marketing

1. Four ways to become a spellbinding online personality, www.businessesgrow.com

Local Marketing

1. Introducing Gift Certificates – the newest product feature for local business owners, Yelp Official Blog

2. Retail Ad Spending in Local Markets to Exceed $26.8B Nationwide in 2013, According to BIA/Kelsey’s Media Ad View Reports, www.biakelsey.com

Mobile Marketing

1. Sizing up the new iPhone 5 against its Android and Windows Phone competition, www.theverge.com

Other Items

1. Afghanistan bans YouTube to block anti-Muslim film, Reuters

2. Getting America’s businesses online, googleblog.blogspot.com

3. GoDaddy Apologizes for Outage, Gives Customers One Month Credits, Mashable

4. Google’s YouTube Blocks Film Behind Protests in Libya, Bloomberg

Search Marketing

1. Google SUX, searchenginewatch.com

2. How Auditing Your Websites SEO Can Increase Your Rankings, www.searchenginejournal.com

3. The Mystery of Social Signals in SEO, www.webimax.com

Social Media

1. Election2012: Social media comparison of the DNC and RNC conventions, www.vocus.com

2. 10 Ways Leading Brands Use Facebook Ingeniously For Their Marketing, www.jeffbullas.com

3. 3 Proven Tactics for Increased Facebook Engagement, www.stepforth.com

4. Being a (P)individual: Defining Success on Pinterest, www.edelmandigital.com

5. Facebook Urges Developers To Associate Open Graph Actions With Built-In Like Action, allfacebook.com

6. How do You Tweet to Extend Content Reach and Connect at an Event?, www.conversationagent.com

7. How to Make Social Media Less of a Time Suck, spinsucks.com

8. NFL on Twitter: Week 1, Official Twitter Blog

9. Social Media is So Much More Than Likes and Followers, Search Engine Journal

10. The State of Social Media Marketing 2012, dannybrown.me

11. What a Social Media Conversation Worth 1350 Looks Like, www.blueglass.com

12. Why Pinterest Is Frozen Yogurt, And Not Ice Cream, MediaPost