Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Suspicious traffic activity from non-human sources appears to be escalating along with rising display and online video advertising budgets. Solve Media estimates the global digital advertising industry is on pace to waste up to $9.5 billion in 2013 advertising to bots. Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to […]
Two major brands — Dunkin Donuts and Trident Gum — tapped Vine this week to create and air new television commercials. Dunkin Donuts ran its spot on ESPN during the network’s Monday Night Football. The first Vine-based commercial, which I missed, ran for five seconds at the end of the pregame show and reportedly showed […]
Adobe has announced a major update to its testing platform Adobe Target. The new features are designed to make it easier for marketers to launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites, and mobile apps. The update supports touch for use on mobile devices. In the new […]
If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to […]
Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its […]
There was no “iWatch.” There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday’s iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino — even Touch ID, the new fingerprint biometric password substitute. […]
This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. […]
There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event without talking about it (or “big data”). And yet, the abbreviation DMP (Data Management Platform) is often tossed around as though all DMPs are the same. In fact, there are at least two distinct types […]
Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the talk of science in marketing, it’s always good to get a glimpse of science in science for comparison. I ran across an article on quantum physics with the intriguing […]
Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has been swirling that paying for promotion might hinder the organic reach of a brand. he thought process is that a promoted post that is lower in quality that may not be regularly shown to that user, […]
The US Ninth Circuit Court of Appeals affirmed a lower court ruling denying Google’s motion to dismiss a class action brought after the 2010 Street View private “payload data” capture revelations. The plaintiff class asserted that Google violated the federal Wiretap Act when it intercepted private email and other communications. The Wiretap Act makes it […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
The Reason Why Pay-Per-Call Affiliates Do Not Join Your Program, Affiliate Marketing Blog
Analytics
Why I Don’t Put Recommendations on Dashboards, Web Analytics Demystified
Blogs & Blogging
How-To Add Google Authorship To WordPress Correctly, www.craigfifield.com
Business Issues
Apple on the sideline while Google and Samsung duke it out over watches and goggles, Fox News
Facebook Shares Hit All-Time High, Wall Street Journal
Google removes “Play” from the Google Play logo, but what does it all mean?, phandroid.com
Micrografx sues Google, Motorola, Samsung over vector graphics in Android, Chrome, Google Maps, www.fosspatents.com
Peering Into the Future: Google Glass and the Law, www.jdsupra.com
Content Marketing
#CMWorld @LeeOdden Presentation: The Future of Content Marketing on the Search & Social, www.toprankblog.com
Content Marketing: A Truly Winning Difference, Copyblogger
Telling Stories Through Content: How 7 Brands Do It With Style, Small Business Trends
Conversion Optimization
The Psychology of Effective Conversion Rate Optimization, www.searchenginepeople.com
Copywriting, Design & Usability
Demystifying UX Design: Common False Beliefs and Their Remedies: Part 4, www.uxmatters.com
Responsive Navigation On Complex Websites, Smashing Magazine
Display & Contextual Advertising
Facebook tests ability to preview ads in Power Editor, Inside Facebook
Domaining
E-Commerce
38 Ways Ecommerce Sites can Grab the Upcoming Holidays by the Horns for 2013, KISS Metrics
5 Basic Tips for Greater eCommerce Conversion, www.ducttapemarketing.com
Expedia, Priceline and Southwest are most-visited travel m-commerce sites, Internet Retailer
Email Marketing
The engine that drives continuous improvement for your email campaigns, www.emailmonday.com
General Internet Marketing
What Trust Signals Matter Today?, blog.bigdoor.com
Mobile/Local Marketing
Above all else, shoppers say mobile sites must be easy to use, Internet Retailer
Social Media
Social Media Case Study – Michelina’s – Part 1 of 5, Spyder Trap
10 more Facebook campaigns to inspire your business, The Next Web
3 Deadly LinkedIn Profile Mistakes to Avoid, www.jeffbullas.com
AT&T Apologizes for 9/11 Tribute That Many Found Offensive, All Things D
How 6 Savvy Colleges are Using Social Media , www.stepforth.com
How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results, Social Media Examiner
Jimmy Kimmel was behind the ‘Worst Twerk Fail EVER’ hoax, www.dailydot.com
Optimizing Social Content? Moving Beyond the ‘Best Time to Tweet’, Media Bistro
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