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Writer's pictureFahad H

Marketing Day: September 11, 2013


Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Suspicious traffic activity from non-human sources appears to be escalating along with rising display and online video advertising budgets. Solve Media estimates the global digital advertising industry is on pace to waste up to $9.5 billion in 2013 advertising to bots. Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to […]

Two major brands — Dunkin Donuts and Trident Gum — tapped Vine this week to create and air new television commercials. Dunkin Donuts ran its spot on ESPN during the network’s Monday Night Football. The first Vine-based commercial, which I missed, ran for five seconds at the end of the pregame show and reportedly showed […]

Adobe has announced a major update to its testing platform Adobe Target. The new features are designed to make it easier for marketers to launch tests targeted at specific audience segments across their digital properties, including websites, email, mobile sites, and mobile apps. The update supports touch for use on mobile devices. In the new […]

If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to […]

Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its […]

There was no “iWatch.” There was no Apple TV upgrade. There was no iPad or iPod refresh. However almost everything else about yesterday’s iPhone event was predicted and endlessly discussed prior to the appearance of Tim Cook & Co. on stage yesterday morning in Cupertino — even Touch ID, the new fingerprint biometric password substitute. […]

This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. […]

There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event without talking about it (or “big data”). And yet, the abbreviation DMP (Data Management Platform) is often tossed around as though all DMPs are the same. In fact, there are at least two distinct types […]

Sitting at the airport the other day, trapped by an indeterminately delayed flight, I picked up a copy of Scientific American. After all, for all the talk of science in marketing, it’s always good to get a glimpse of science in science for comparison. I ran across an article on quantum physics with the intriguing […]

Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has been swirling that paying for promotion might hinder the organic reach of a brand. he thought process is that a promoted post that is lower in quality that may not be regularly shown to that user, […]

The US Ninth Circuit Court of Appeals affirmed a lower court ruling denying Google’s motion to dismiss a class action brought after the 2010 Street View private “payload data” capture revelations. The plaintiff class asserted that Google violated the federal Wiretap Act when it intercepted private email and other communications. The Wiretap Act makes it […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Social Media

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