Sep 10, 20135 min read

Marketing Day: September 10, 2013

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats

Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging. Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to […]

Facebook Opens Two New Twitter-Like APIs For Media Partners

Twitter has become the de facto source of real-time social conversation, and Facebook isn’t too happy about that. The company announced two new APIs this week that are available for a limited group of media partners — APIs that let those companies tap in to the real-time conversation that happens on Facebook. The Public Feed […]

Twitter Buys MoPub For $350M In Run Up To IPO

Yesterday TechCrunch first reported that MoPub had been acquired by Twitter for roughly $350 million. That number was not confirmed by either company however. MoPub is a real-time-bidding mobile ad exchange for apps that falls into the category of “programmatic” ad buying. The acquisition brings technology and a third party mobile developer/publisher network to Twitter. […]

Study: Over 50 Percent Go Mobile Only For “Online” Banking

There’s now ample evidence that a large percentage of mobile device users are either “mobile only” or “mobile first.” Most digital marketers still fail to fully appreciate the implications of this development. Further evidence of this mobile first/only population is provided by the latest data from the xAd/Telmetrics Path-to-Purchase Study (conducted by Nielsen). It focuses […]

When Media Capabilities & Possibilities Outreach Day-to-Day Reality

Whether you are on the buy, sell or third-party supplier side, we all recognize that we are operating in an elevated state of potential. The infrastructure, media and creative options, tools and available science all mean that we could and should get beyond the transactional state of yesteryear. We now can predict, execute and optimize […]

Yelp Sues Law Firm For Faking Reviews, Firm Claims Retaliation

You’d think that lawyers would know better. According to a lawsuit filed August 20 in California Superior Court, Yelp is suing the McMillan Law Group for breach of contract and related claims. The site claims the law firm posted fake reviews about itself. The Yelp suit recites that McMillan Law Group employees used personal Yelp […]

Beyond SEO: All Smart Online Marketing Is Optimized

There is your audience. There is the language. There are the words that they use. ~ Eugene Schwartz Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect […]

Google Puts A Price On Privacy — Again

Almost two years ago, Google began withholding search “referrer” data from publishers, in the name of protecting user privacy. However, it left a loophole open for passing this data to its advertisers. Some viewed that as an attempt by Google to boost its ad sales. This impression was reinforced by the latest change Google made […]

My Date With Big Data

I recently closed the doors on my company, a social media analytics start-up. As soon as I dispose of my house, cars, and other major worldly possessions, I’m heading out for some extensive travel to far-away places (a mid-life gap year, if you will). And on the threshold of these major changes, I can’t help […]

With XE9 Update, Google Glass Gets Remote Control, Google Apps Support & More

Google Glass owners can now control the device remotely via their Android phone or tablet. That remote control capability is just one of several updates announced Monday as part of the latest software update for Glass. This monthly update is the XE9 update and here are a few of the new features: Remote Control With […]