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Marketing Day: SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platfor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Phrase, broad, or broad match modifier: After exact, what’s the next best match type? Mar 2, 2018 by Andy Taylor Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.

  2. Split testing Google Shopping campaigns Mar 2, 2018 by Digital Marketing Depot Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other.

  3. Unit economics: The foundation of a good SEM campaign Mar 2, 2018 by Kevin Lee Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.

  4. Are you ready for the attribution changes coming to Google AdWords? Mar 2, 2018 by Mona Elesseily If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords.

  5. Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service Mar 2, 2018 by Barry Levine Known for its collection of business software, the company is now adding a voice/text conversational interface and a for-hire backend to its CRM.

  6. Spredfast adds reviews to the social channels in its dashboard Mar 2, 2018 by Barry Levine The social management platform becomes the latest to treat consumer reviews as another source of social feedback.

  7. Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Mar 2, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed.

  8. The death of the mass market and why consumers couldn’t be happier Mar 2, 2018 by Andrew Waber The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today.

  9. Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display Mar 2, 2018 by Ginny Marvin Marketers can evaluate messaging performance across channels in one place.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Bedrock Data unveils software to help SMBs unify customer data Mar 2, 2018 by Barry Levine The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for analytics.

  2. The rise of voice technologies means new opportunities for podcasting Mar 2, 2018 by Robin Kurzer Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators.

  3. ABM is a team sport: 5 steps to ensuring players work together Mar 2, 2018 by Peter Isaacson Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.

  4. Placed introduces ‘Placed Insights’ to educate the market about location data Mar 2, 2018 by Greg Sterling Free tool allows users to compare foot traffic and drill into audience data.

  5. Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected Mar 2, 2018 by Robin Kurzer Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.

Online Marketing News From Around The Web:

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