Marketing Day: SEM account management, cutting-edge martech & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Optimizing for Mobile Search: A checklist to improve local SEO Mar 13, 2017 by Digital Marketing Depot Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer.

2. SEM account management: Part 1 — How to avoid getting fired Mar 13, 2017 by Ted Ives In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs.

3. Why you shouldn’t have to hate your ESP Mar 13, 2017 by Chip Scully Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue.

4. Cutting-edge martech? 65% of brands have no plans to invest this year Mar 13, 2017 by Matt McGee In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet.

5. The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe) Mar 13, 2017 by Brian Patterson Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following.

6. How marketers should be thinking about voice search Mar 13, 2017 by Andrew Ruegger In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive.

7. Television meets internet in emerging new ATSC 3.0 standard Mar 13, 2017 by Barry Levine If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.

Online Marketing News From Around The Web:

Affiliate Marketing

1. Important affiliate program metrics often overlooked, Commission Factory

Analytics

1. Production vs. Performance Metrics: The Key to Moneyball-Style Content Planning, Contently

2. The Analytics Audit You Should Do, Search Engine People

Blogs & Blogging

1. 10 Advanced Strategies for Driving Business Blog Engagement, Jeff Bullas

2. 2 Blog Monetization Strategies that Have Increased My Blogs Earnings by over 40%, Problogger

3. Proven Ways to Increase Content Engagement on Your Blog, Search Engine Journal

4. Starting a Blog? 5 Topics People Care About in 2017, The Blog Herald

Business Issues

1. Facebook Messenger Takes a Big Hit as Peter Martinazzi Leaves the Company, Adweek

2. Twitter’s Android app engineer is leaving for Twitch, The Verge

3. Yahoo CEO Marissa Mayer to Get $23 Million Severance Package With Verizon Deal Closing, Variety

Content Marketing

1. 10 Content Marketing and Social Media Tips for Small Businesses, Small Biz Trends

2. 7 Ways Content Marketers Can Cut Costs, Improve Productivity, CMS Wire

3. A Quick Content Marketing Strategy that Works, Compukol

4. Risks and Considerations for Branded UGC Campaigns, Multichannel Merchant

Conversion Optimization

1. How To Turn Browsers Into Buyers, Crazy Egg

2. Turn Casual Facebook Users into Paying Customers, Search Rank

Copywriting, Design & Usability

1. An insecure mess: How flawed JavaScript is turning web into a hacker’s playground, ZDNet

2. Most Common Mistakes of WordPress Beginners, WPExplorer

3. Why Clickbait Works (And Why You Should Do More of It), Kiss Metrics

Domaining

1. There are lots of ways to make money with domain name investing, Domain Name Wire

E-Commerce

1. 11 Tips to Improve Your Online Store Sales via Social Media, Search Engine Journal

2. 7 Things You Need to Do After an E-commerce Conversion, Convince and Convert

3. Can We Guess the Future of Ecommerce Beyond 2020?, Multichannel Merchant

4. Report: Amazon’s Alexa on track to be $10B ‘mega-hit’ by 2020, Retail Dive

Email Marketing

1. 4Q16 Email Marketing Benchmarks: Open, Click & Bounce Rates, MarketingProfs

2. What’s the Big Deal? A Look Inside 6 Different Types of Email Offers, Yesmail

General Internet Marketing

1. Brands, Listen Up: Influencers Striking a Pose is the New Normal, Adweek

2. How are brands structuring marketing teams in the face of a changing media landscape?, Econsultancy

Internet Marketing Industry

1. Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner, PR Newswire

2. Dexter 2.0: It’s Alive!, Medium

MarTech

1. 64% of Companies Have Invested Heavily in Martech Over the Past 12 Months, KoMarketing

2. How Embracing Cloud-Based Technology Is Paying Off for Advertisers, Adweek

3. How Machine Learning Will Impact Ecommerce, Multichannel Merchant

4. How to Avoid Barriers to Marketing Automation Tool Adoption & Implementation, MarketingProfs

Mobile/Local Marketing

1. How to Use Facebook Messenger Day for Marketing, Social Media Examiner

2. Mobile apps are changing the future of loyalty, Mobile Commerce Daily

3. The argument for and against Facebook Messenger Day, TechCrunch

Social Media

1. Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance, Adweek

2. Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business, The Buffer Blog

3. How to Build a Smart Yet Simple Social Media Marketing Plan, Content Marketing Institute

4. How to Create Facebook Ads for Instagram Stories, Jon Loomer Digital

5. How to Present Your B2B Social Media Planning Deck, Simply Measured

6. Is Social Media Right For Your Business?, Pushing Social

7. LinkedIn Publishing Trends Every Marketer Must Know, Content Marketing Institute

8. Snapchat Discover publishers face tough challenge as platform chases TV, Digiday

9. What Is An Influencer On Social Media? Definition, Examples, MediaKix

10. Why LinkedIn Interface Data Never Matches, Clix Marketing

Video

1. Facebook Is Reminding Users to “Continue Watching” Videos They Never Finished, Adweek

2. Facebook Will Push Mobile Video Ads With Its Biggest Business-to-Business Campaign Ever, Adweek

3. Four Key Things to Know About Digital Video Now, eMarketer

4. Google’s Area 120 Launches Uptime Social Video Viewing App, Adweek

5. How to Create Professional Video Ads with Zero Knowhow, Small Biz Trends

6. How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future, Bruce Clay

7. The 6-Second Impact: Bumper Ads Explained, AdAge

8. The latest trend in Snapchat ads: 360-degree video, Digiday

9. YouTube Challenges Agencies to Retell Classics in 6 Seconds, AdAge