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Writer's pictureFahad H
Feb 9, 20155 min read

Marketing Day: Searching For Marketing Technology, Modern Face Of Display Ads & Super Bowl Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Target Goes All Out On Social Media With #MoreMusic For Imagine Dragons Live Ad Concert During Grammys The retailer shows how impactful multi-platform event marketing can be in a popular musical effort.

  2. The Challenge Of Searching For (& Marketing) Marketing Technology Did the marketing technology landscape break Google? Columnist Scott Brinker explores this important question for the industry’s development.

  3. Online Retailers Saw Huge Drop-Off During Super Bowl, But Pre-Game Was Strong Mobile ad campaigns played increasing role throughout the game.

  4. The Modern Face Of Display Ads Marketers, have you been discounting the value of display ads? Columnist Susan Esparza has a wake-up call for you.

  5. 8 Moves To Creating Content Your Market Will Find & Love Creating great content and distributing it to an audience is not as easy as it sounds, but columnist Arnie Kuenn has an 8-step process to help you get there.

  6. NowThis Shutters Website To Deliver Exclusively Via Social Media The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms.

  7. YouTube Says It’s Still The One For Super Bowl Ads Nevermind Facebook, Google’s video network seems to be saying, people have watched more than 7 million hours of 2015 Super Bowl ads and teasers this year, already more than the total for all of 2014.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. “You Need Editors, Not Brand Managers”: Seth Godin on the Future of Branded Content, contently.com

  2. 10 Content Marketing Predictions That Will Make You Sound Really Smart, contently.com

  3. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic, www.jeffbullas.com

  4. A Bootstrapped Guide To Validating Your Customer Personas, www.contentharmony.com

  5. Advancing Content Promotion Beyond Clickbait, relevance.com

  6. Beyond Content for Marketing – Channels of Distribution and Being the Best Answer, www.toprankblog.com

  7. How to Create a Deep Connection with Your Prospects and Customers, www.copyblogger.com

  8. How to Increase Content Creation Without Hiring More People, contentmarketinginstitute.com

  9. John Cleese to Keynote Content Marketing World 2015, www.contentmarketingworld.com

  10. Meet the Startup Creating the Funniest Sponsored Content You’ve Ever Seen, contently.com

  11. One-vendor supershows: content marketing value or ego candy?, econsultancy.com

  12. Publishers, Agencies Must Shift Their Focus From Big Data to Big Content, www.adweek.com

  13. The Big Problem with Buyer Personas in Content Marketing and What to Do About It, www.thesaleslion.com

  14. The Lord of the Content: Fellowship of the Reader, www.convinceandconvert.com

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. Will Twitter allow users to pay to get verified?, www.cnbc.com

  2. 2015 Grammy Awards: 45M Interactions from 17M Facebook Users, AdWeek

  3. 5 of the biggest bot fails by brands on Twitter, digiday.com

  4. 8 Ways to Use Facebook Video for More Engagement, www.socialmediaexaminer.com

  5. Building Custom Facebook Audiences for Marketing/Advertising, www.searchenginejournal.com

  6. Chipotle apologizes for abusive tweets in hack, USA Today

  7. Do Social Referrals Affect Organic Traffic?, www.convinceandconvert.com

  8. Facebook Asking Users to Rate Bing’s Translations, www.thesempost.com

  9. How Kellogg’s Scooped Top Engagement in Q4 2014 With Twitter Photos, simplymeasured.com

  10. How to Ask for Things on Social Media, blog.hootsuite.com

  11. How to Use ‘Alternative’ Social Networks in Your Marketing Strategy, www.marketingprofs.com

  12. Is the New Pinterest Smart Feed Hurting Small Businesses?, smallbiztrends.com

  13. Social Media Quality VS Quantity, heidicohen.com

  14. Social Tactics For New Startups, blog.bufferapp.com

  15. The Importance of Thought Leaders on LinkedIn, www.compukol.com

  16. The Worst Pinterest for Small Business Mistakes, blog.tailwindapp.com

  17. Three years of increased #transparency, Twitter Blog

  18. Twitter Most Effective Social Marketing Platform (But Facebook Most Important), Says Study, www.adweek.com

  19. Why You Should Never Automate Your Twitter Marketing Campaigns, www.adweek.com

  20. Your marketing success may hinge on Gray Social Media, www.businessesgrow.com

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