Jan 28, 20165 min read

Marketing Day: ScribbleLive Buys Visually, Account Based Marketing & Facebook’s Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation Jan 28, 2016 by Barry Levine The combined company says it now offers a unique platform with capabilities that span planning, creation, distribution, and analytics.
Five Ways Small Businesses Are Powering Growth With Marketing Automation Jan 28, 2016 by Digital Marketing Depot We know from experience that working with a small marketing team is great for communication, but the workload can be a bit overwhelming at times. Small business marketers are often juggling myriad tasks on a day-to-day basis, from email marketing to social media monitoring and more.
Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington Jan 28, 2016 by Amy Gesenhues Along with rapper Lil Wayne, Apartments.com’s #MovinOnUp Super Bowl ads will feature actor Jeff Goldblum.
AdSupply Battles Adblock/Adblock Plus With Its Patented Technology Jan 28, 2016 by Barry Levine The Culver City, California-based company claims the software is 75 to 100 percent effective at blocking the popular anti-ad software.
Final Call: Early Bird Rates Expire Saturday. Register For SMX West. Jan 28, 2016 by Marketing Land Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SEM sessions.
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) Jan 28, 2016 by Lori Weiman The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
The State Of Cross-Channel Paid Search, Part 1: SEM & Social Jan 28, 2016 by Josh Dreller In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social can work together to improve overall marketing efforts.
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality Jan 28, 2016 by Jim Yu Columnist Jim Yu explores how Google’s numerous algorithm updates over the years have shaped search engine optimization strategies. Can this information provide a clue for what to expect in the future?
Facebook Now Seeing 100 Million Hours Of Video Watched Daily Jan 28, 2016 by Amy Gesenhues Facebook’s CEO and COO both say video is crucial to the social media site’s overall growth.
The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing Jan 28, 2016 by Peter Isaacson Whether you’re just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four areas you should focus on to find ABM success.
Using Email To Drive Your Brand Value To Greater Heights Jan 28, 2016 by Paul Ford Columnist Paul Ford reveals key components for creating and reinforcing a strong brand with your email marketing programs.
Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter Jan 28, 2016 by Greg Sterling Yesterday, Facebook announced a $5.8-billion quarter, the majority of which is ad revenue ($5.6 billion).
Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot Jan 27, 2016 by Amy Gesenhues The 30-second ad will be Colgate’s first appearance as a Super Bowl advertiser.
Banner Q4 For Facebook: Revenue Tops $5.8 Billion, Ad Revenue Per User Jumps Jan 27, 2016 by Ginny Marvin Ad revenue climbed 57 percent in Q4 2015 from a year ago. The average ad revenue per user in the US and Canada increased to $12.89, up from $9.86 in Q3.
Gigya Report: Facebook Still Dominates Social Logins But May Be Fading A Bit Jan 27, 2016 by Barry Levine The social networking giant has been dropping slightly since mid-2015 — while Google has been gaining.