Sep 26, 20165 min read

Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

It’s your last chance to save £200 on MarTech Sep 26, 2016 by Marketing Land At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates.

With brains like Einstein’s, who needs marketers? Sep 26, 2016 by Barry Levine The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.

Plan device-specific user experience strategies with Google AdWords’ bid modifier Sep 26, 2016 by Thomas Stern Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

See how 13 leading SEO software platform providers stack up Sep 26, 2016 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

What’s the Google AdWords Health Score and how is it different from existing tools? Sep 26, 2016 by Larry Kim AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

3 tips for tracking response to industrial tradeshow print ads and landing pages Sep 26, 2016 by Dianna Huff Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.

Writing a Yelp review that won’t get filtered Sep 26, 2016 by Brian Patterson Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.

What marketers can learn from governments on social Sep 26, 2016 by Chris Kerns Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels.

How many videos top publishers post daily to Facebook, YouTube Sep 26, 2016 by Tim Peterson Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here’s why.

The 3 things to look for in a customer-centric marketing tool Sep 26, 2016 by Jordan Elkind With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.

Google (finally) launches cross-device retargeting Sep 26, 2016 by Ginny Marvin In a big change, Google enables cross-device remarketing for signed-in users.

With Spectacles, Snap Inc. eyes augmented reality future, raw reality present Sep 25, 2016 by Tim Peterson Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.

Getting the most from the Forrester Wave and Gartner Magic Quadrant Sep 23, 2016 by Digital Marketing Depot The pace at which new marketing technology vendors come to market makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is to narrow choices down to just these vendors.