Marketing Day: Salesforce Commerce Cloud enhancements, new releases from IAB Tech Lab & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Be the first to see the MarTech 2018 agenda! Jan 16, 2018 by Marketing Land The MarTech agenda is live! We’re so excited to bring 50+ sessions, presentations and keynotes from more than 75 martech experts to San Jose, California, April 23-25. Join us for an unparalleled experience designed to educate, inform, entertain and connect you to the MarTech community. Check out the complete agenda here.

2. 4 reports you can pull from Ahrefs that you didn’t know existed Jan 16, 2018 by Kevin Rowe Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?

3. Use your data to make 2018 the year of good business Jan 16, 2018 by Malcolm Cox It’s the time of year when we commit to doing better things. Columnist Malcolm Cox believes 2018 should be the year of consumer trust and data responsibility.

4. Salesforce Commerce Cloud integrates with Instagram, adds other enhancements Jan 16, 2018 by Barry Levine The new features also extend the Einstein AI layer and directly connect the Commerce Cloud with the Marketing Cloud.

5. IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0 Jan 16, 2018 by Barry Levine OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics.

6. Automated, multichannel display advertising for small businesses finally coming to fruition Jan 15, 2018 by Greg Sterling iPromote provides simplified, cross-channel campaign creation based on existing content and creative assets for ‘micro-budgets.’

7. The top Walmart and Amazon product page experiences of 2017 Jan 15, 2018 by Andrew Waber Columnist Andrew Waber looks at some of the highest-scoring product pages on Walmart.com and Amazon to offer tips on how you can improve the consumer experience in 2018.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Adobe launches commerce-based microservices across its clouds Jan 16, 2018 by Barry Levine Other enhancements include Sensei AI-powered image optimization and personalized Fluid Experiences, plus a preview of profile targeting in physical stores.

2. Voice search in retail: Evolving the customer experience Jan 16, 2018 by Steve Tutelman Contributor Steve Tutelman explains how voice search is bringing marketers closer to the customer.

3. Freckle CEO: Every single online KPI goes away with better (offline) attribution Jan 16, 2018 by Greg Sterling In a wide-ranging interview, Freckle founder and CEO Neil Sweeney offers his provocative assessment of location data, beacons, programmatic, multi-touch attribution and where it’s all going.

Online Marketing News From Around The Web:

1. 13 Smart Brands Using Technology to Power Their Content, Content Marketing Institute

2. 6 Rules for Crafting Email Content That Connects, Movable Ink

3. Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Brick-and-Mortar Retailers to Deliver 1:1 Personalized Customer Experiences, Evergage

4. Facebook’s Adam Mosseri on Why You’ll See Less Video, More From Friends, Wired

5. How to Evaluate Martech Vendors and Solutions, MarketingProfs

6. Stats You Must Know about Influencer Marketing in 2018, Klear

7. Study: Instagram influencer marketing jumped 198% in 2017, Mobile Marketer

8. Will Customer Profiles Replace Marketing Personas?, Practical Ecommerce