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Writer's pictureFahad H
Feb 10, 20155 min read

Marketing Day: Retailers Make Mobile Priority, Google Trends Data Goldmine & Marketer’s G

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Degree Men To Use Twitter Card Poll To Determine Shots In Game Of HORSE Between NBA All-Stars User-generated content takes another step forward, as the deodorant brand conducts a basketball game by Twitter card votes.

  2. Retailers: Priority Is Mobile But Spending “Modest,” Apps “On Back Burner” [Survey] A new survey based report from Shop.org and Forrester Research, The State of Online Retailing, identifies retailers’ key initiatives and spending priorities for the coming year. Among the roughly 70 retailers surveyed, mobile emerged as the top priority. Yet other findings in the survey simultaneously reflect caution, inertia or ambivalence about mobile. Indeed, the survey revealed that […]

  3. 2014 E-Commerce Sales Up 10% Or More For Majority Of Online Retailers [Survey] Among survey respondents, 74% reported double-digit increases, with 27% seeing more than a 25% increase compared to 2013.

  4. Facebook’s Mobile Numbers Soar After Dark Social Cleanup Bitly data shows Facebook had a 30% increase in mobile referral traffic in the Q4 of 2014. “Facebook is crushing it,” Bitly CEO says.

  5. The Google Trends Data Goldmine Not familiar with Google Trends, or just don’t use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized keyword insights.

  6. Has The Attribution Pendulum Swung Too Far Away From Search? Columnist David Rodnitzky is all for giving credit where it’s due, but argues that search should be recognized for more upper-funnel activity.

  7. A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories” Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.

  8. Why The Quality Of Your Data Is Crucial For Content Marketing In 2015 Columnist Jim Yu of BrightEdge argues that with all the data available to us today, marketers should no longer be guessing at what works based on gut instinct.

  9. Report: U.S. Smartphone Penetration Now At 75 Percent Nearly 75 percent (74.9 percent) of mobile subscribers in the U.S. now own smartphones. In December 2013, U.S. smartphone penetration was 65.2 percent. By December 2015, it will be above 80 percent, perhaps closing in on 85 percent. The 75 percent figure comes from the latest comScore U.S. smartphone market share report, out today. Overall, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 10 Ways to Get Into the Content Marketing 38%, contentmarketinginstitute.com

  2. 4 Tips from Jonah Berger on Taking Content Marketing Viral, sherpablog.marketingsherpa.com

  3. 6 Questions and Answers about Content Marketing ROI, www.verticalmeasures.com

  4. Content Marketing Done Right: Hotel Edition, www.e-marketingassociates.com

  5. Create Perfect Personas to Boost Your Content Marketing Efforts, www.semrush.com

  6. Generate Content Ideas With One Simple Trick, blog.raventools.com

  7. Hacking Influencers Brains To Promote Your Content Today, www.matthewwoodward.co.uk

  8. Tactics for Promoting Content Across Regions, relevance.com

  9. The (Content) Marketing Law of Attraction, www.goinflow.com

  10. The Barn Raising Method for Content Reviews, blog.gathercontent.com

  11. Unique Technique Reveals Competitors Evergreen Content Secrets, cognitiveseo.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 3 Ways to Exploit the Twitter-Google “Firehose” Deal (other than real-time), www.ryanhanley.com

  2. 33 Ways Your Social Media Plan Will Make You More Successful, www.convinceandconvert.com

  3. 6 Ways to Improve Your Facebook Page Results, www.socialmediaexaminer.com

  4. 73% of Interbrand 100 Brands Have Over 100K Twitter Followers, simplymeasured.com

  5. 9 Secrets the Pros Use to Create Great Facebook Ad Designs, adespresso.com

  6. Facebook Takes Internet.org And Its Free Mobile Data Services To India, TechCrunch

  7. Going Social in a Regulated Industry? Take These 6 Steps to Social Media Compliance First, blog.hootsuite.com

  8. Hacked Newsweek Twitter Account Tweets Threats At Obama Family, techcrunch.com

  9. How to Build an Efficient Social Media Workflow to Increase your Traffic, www.problogger.net

  10. How to Calculate the ROI of Your Social Media Efforts, www.highervisibility.com

  11. How to Choose Strategic Goals For Your Social Media Strategy, blog.hootsuite.com

  12. How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use, socialmouths.com

  13. Introducing New Features in Facebook Groups to Improve the Way People Buy and Sell, newsroom.fb.com

  14. It’s Time to Own Your Social Community, www.convinceandconvert.com

  15. Should I Care About Google+?, www.paveya.com

  16. Social media contact centers: What new teams, training and processes will be needed?, www.conversocial.com

  17. Social Media in the workplace. Who needs it?, www.businessesgrow.com

  18. Social Sharing Buttons on Your Site? Consider Adding “Send as SMS” on Mobile Websites, www.thesempost.com

  19. The 4-Step Approach to Effective Facebook Ad Targeting, www.jonloomer.com

  20. Twitter Account of Twitter CFO Anthony Noto Hacked, adage.com

  21. Twitter Experiencing Massive Growth: New Research, www.socialmediaexaminer.com

  22. Will Cinemagraphs Take Facebook, Instagram by Storm?, www.adweek.com

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