Sep 15, 20145 min read

Marketing Day: Retail Ad Dollars Shift To PLAs, Apple Sells 4M iPhones In 24 Hours & Alibaba IP

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Retailers Shifted Spend From Desktop Search Ads In 2013 Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the whole, retailers spent $2 billion on desktop text ads in the U.S. last year, down from $2.3 billion in 2012, according to search marketing research firm AdGooroo’s “Top Retailers in Search […]
John Oliver On Last Week Tonight To Corporations: Stay Out Of Our Twitter Conversations Last week was tough week for brands on Twitter — what with DiGiorno Pizza accidentally invading the #WhyIStayed hashtag conversation about domestic violence and the usual misguided 9-11 anniversary tweets — and if you thought comedian John Oliver would pass on the opportunity to “join the conversation” … well you’d be wrong. Oliver closed his […]
Sennheiser’s #EarLove Campaign Awards New Headphones To Best ‘Ear Selfie’ or ‘Ear Hunt’ Winner The effort seeks to engage 18- to 25-year-old music lovers via social media, contests and quirky video ads.
Tim Cook Tells Charlie Rose “Now Is The Time” For Apple’s iPhone 6 In an hour-long interview that aired Friday night on PBS, Apple CEO Tim Cook told Charlie Rose that Apple’s philosophy has always been to be the best, not the first. “We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards […]
Android One Program Brings Quality To Low End Of Market Earlier this summer at Google I/O the company announced its Android One program. Its goal is to generate high quality but inexpensive Android Phones for developing markets. Target pricing is roughly $100 without a contract. The first Android One devices are now rolling out in India. Google intends to bring them to Indonesia, the Philippines and various countries […]
Apple: We Sold 4 Million iPhones In First 24 Hours Apple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in the first 24 hours on Friday and Saturday. There were widespread problems, outages and slowdowns in the process according to numerous reports. While the iPhone 6 is still widely […]
Brands Embracing Programmatic Video Faster Than Agencies [Study] Brands are embracing programmatic video at a faster rate than buying agencies, according to a new study from the Adap.tv division of Aol Platforms. The fifth annual US Video State of Industry Report also finds that half of publishers said they make premium inventory available via programmatic. Brands report 60 percent of their online […]
5 Ways The Apple Watch Changes Marketing You can do almost anything from your wrist with the new Apple Watch. Will that change the way marketers promote their products and services?
2 Weeks to Register for the World’s Largest Search Engine Marketing Conference – SMX East in NYC! Search Engine Land’s SMX East returns to New York City in just two weeks! Here all that’s in store: Actionable, Up-to-date Search Marketing Tactics: Have your search rankings been impacted by endless algorithm changes? Mobile making you retool your entire digital marketing program? Can implementing AdWords scripts increase your ROI and productivity? Come to SMX […]
Alibaba IPO To Drop $9 Billion In Yahoo’s Lap The Alibaba IPO is nigh. Next week the Chinese e-commerce company will start trading on the New York Stock Exchange and Yahoo will be one of the big beneficiaries. The expected range of Alibaba’s share price is $60 to $66 but it could easily go higher depending on demand. And demand is expected to be very […]