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Marketing Day: Responsive design for Gmail, Grubhub’s CMO & SMX East updates


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist Chad White explains what email marketers should and shouldn’t do in light of this dramatic change.

  2. Updating your SEM toolbox with new, shiny tools –- SMX East 2016 Sep 30, 2016 by Pauline Jakober Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed.

  3. The four pillars of the future of SEO Sep 30, 2016 by Pratik Dholakiya What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.

  4. What’s new and cool at Google from SMX East 2016 Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s coming to AdWords and Google Analytics. Columnist Mark Traphagen was on hand to cover the highlights.

  5. Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential preferences Sep 30, 2016 by Nadine Dietz & Erica Seidel Barbara Martin Coppola, CMO of Grubhub, tells contributors Nadine Dietz and Erica Seidel how she has created a truly agile marketing organization with 37% year-over-year company revenue growth.

  6. Up close at SMX: Using paid search and social together Sep 30, 2016 by Kristi Kellogg Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.

  7. PullString unveils all-purpose intelligent conversation platform Sep 29, 2016 by Barry Levine Staffed by ex-Pixar employees, the company describes the new release as the most complete expressive toolkit for text- and media-based characters.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Social Media

  1. 7 tips for a successful Halloween social media strategy, www.internetretailer.com

  2. Facebook “Messenger Day” is the chat app’s new Snapchat Stories clone, techcrunch.com

  3. Facebook is now available in Corsican, Fula, and Maltese, venturebeat.com

  4. Facebook test prompts users to connect with friends abroad by posting a status update, venturebeat.com

  5. Facebook Tests Tagging Products on Pages With Catalogs, Shop Sections, www.adweek.com

  6. Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!, www.wordstream.com

  7. How Instagram Stories Can Help Your Brand Gain Relevance, www.adweek.com

  8. Instagram Has Grown Hugely For Top Publishers In 2016, www.newswhip.com

  9. Is Facebook At Work a Threat to Slack & HipChat?, www.cmswire.com

  10. Snapchat Spectacles cost $130, qz.com

  11. Some publishers appear to be cooling on Facebook Instant Articles, digiday.com

  12. Target Those Who Share Links to Facebook From Your Website, www.jonloomer.com

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