Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Omnichannel Personalization at Scale: How leading brands drive sales across channels Mar 14, 2018 by Digital Marketing Depot Americans now own an average of four devices, spending nearly 11 hours a day consuming media across platforms (Nielsen). When they read your email or visit your website, they expect personalized messaging — no matter which device they’re on.
Reddit introduces native promoted post ads in its mobile apps Mar 14, 2018 by Ginny Marvin The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Report: France suing Google, Apple over mobile developer contract terms Mar 14, 2018 by Greg Sterling Seeking to curb ‘abusive trade practices,’ the country will seek heavy fines.
GroundTruth adds ‘pay per SKU’ model to its performance location products Mar 14, 2018 by Greg Sterling Targeting CPG brands, it only asks them to pay for actual in-store sales.
Evident Proof launches blockchain-based service for ‘immutable proof chains’ Mar 14, 2018 by Barry Levine Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine maintenance or ‘forgotten’ personal data.
Email marketing report: Email volume was up 18% in 2017 Mar 14, 2018 by Amy Gesenhues Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and more.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
PageFair on IAB consent framework: ‘Violates GDPR’ Mar 14, 2018 by Barry Levine The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
The martech salary survey is now available Mar 14, 2018 by Michelle Robbins Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home Mar 14, 2018 by Greg Sterling They include good morning, bedtime and commuting to or from work.
Online Marketing News From Around The Web:
360° Video Ads Drive Higher Purchase Intent Compared With Traditional Video Ads, YuMe
7 Email Marketing Problems and 9 Medicines to Fix Them, Convince & Convert
Apple opens WWDC 2018 registration: June 4-8 in San Jose, 9to5Mac
As More Brands Demand Transparency, Publishers Must Answer The Call, AdExchanger
As the Media Universe Grows, Ad-Supported Content Remains a Preferred Source, Nielsen
Brands and Not-for-Profits Reach New Heights in Customer Engagement with Personalized Video, Vidyard
How Chatbots Can Help Your E-Commerce, MarketingProfs
How integrated data and technology helped 3 companies transform their marketing, Think with Google
Study: Just 25% of Instagram influencers are compliant with FTC rules, Mobile Marketer
Why Instagram Stories Need To Be Part Of Your Marketing Strategy, CMS Wire
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