Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. SEO + UX = Success Nov 20, 2017 by Sherry Bonelli These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.

2. Private blog networks: A great way to get your site penalized Nov 20, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.

3. Time is running out: Engage those holiday shopping stragglers Nov 20, 2017 by Tony Toubia As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators.

4. Receptiv launches first mobile web video ad format built for user experience standards Nov 20, 2017 by Barry Levine The company — formerly MediaBrix — is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.

5. The state of interactive advertising: New formats are infusing digital ads with creativity that gets results Nov 20, 2017 by Ginny Marvin Here’s a look at how engagement is coming to the forefront with rich media, video and augmented reality.

6. Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem Nov 20, 2017 by Barry Levine The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.

7. To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools Nov 20, 2017 by Amy Gesenhues Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Segment announces new GDPR compliance capabilities Nov 20, 2017 by Robin Kurzer The API-based data platform’s new features will help companies wrangle all of a user’s data.

2. Taplytics now supports OTT TV app testing Nov 20, 2017 by Barry Levine This maker of mobile app testing software expands to internet-based TV platforms.

3. 5 best practices for transforming the customer journey through analytics Nov 20, 2017 by Nandini Rathi Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.

4. Marketers don’t see much value in being verified on Twitter Nov 20, 2017 by Tim Peterson Being verified doesn’t bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency execs.

Online Marketing News From Around The Web:

1. ‘We’ve had to tone down our honesty’: Confessions of a publisher on brand-safety concerns, Digiday

2. 16 Crucial Alexa Skills For Marketers, CMS Wire

3. 5 Ways Marketing Automation Makes Engagement Easy, Marketo

4. Bloomberg expects eight figures for new Twitter network, Axios

5. Coupon Codes Can Measure Ecommerce Marketing Results, Practical Ecommerce

6. Holiday Marketing Email Tactics: Good and Bad Send Dates, MarketingProfs

7. How to Target Specialized Audiences With Facebook Ads, Social Media Examiner

8. Messenger for Small Businesses: Making Business Personal, Facebook Newsroom

9. Metrics That Matter (and Don’t) When Attributing Influencer Effectiveness, Convince and Convert

10. Scale Your B2B Content with Artificial Intelligence, Content Marketing Institute