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Marketing Day: Rand Fishkin On Content Marketing, Walmart’s Killer App & Fewer Corporate

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. More Twitter E-Commerce Plans Emerge; Payments Startup Stripe Said To Be On Board Details of Twitter’s long-expected move into e-commerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing multiple industry sources, that the company will work with payments startup Stripe to handle the credit card transactions required for users to purchase goods directly from tweets. Later this year, Twitter is expected to unveil buttons […]

  2. Content Marketing: What Separates Success From Failure? [Rand Fishkin Interview] If you want to invest in content marketing — and you should — then make sure you’re ready to play the long game.

  3. Estimote Intros iBeacon-like Stickers For Everyday Use Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity based location technology. Now, iBeacon developer Estimote wants to further popularize beacons with microlocation “stickers,” that people can put on everyday objects to enable them to send information to your phone. It calls […]

  4. Get With The Programmatic: A Primer On Programmatic Advertising Learn the ins and outs of programmatic, and discover how it’s changing the face of display advertising.

  5. Walmart’s New Savings Catcher: The Killer App If there were ever a no brainer in the world of retail, it would be the decision to create an app like this.

  6. Fortune 500 Blogging Down 3% This Year, First Drop In 7 Years [Survey] For the first time in seven years, the use of a corporate blog among the Fortune 500 has dropped. According to the University of Massachusetts Dartmouth Center for Marketing Research, 31 percent of this year’s Fortune 500 companies have a public facing corporate blog. That’s down from last year’s high of 34 percent, and it’s […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 23 (Rather Marvellous) Twitter Best Practices [INFOGRAPHIC], www.mediabistro.com

  2. 5 Essential Components of a Successful Facebook Sales Strategy, www.socialmediaexplorer.com

  3. Can’t Buy Me Love: How to Avoid Social Media Fraud, www.convinceandconvert.com

  4. Facebook Mentions Box to Debut at Emmy Awards, allfacebook.com

  5. Facebook Will Transfer Likes from Fan Pages to Official Page Without Owner’s Permission, www.thesempost.com

  6. Gannett Digital Ad Unit PointRoll Is Now a Facebook Preferred Marketing Developer, allfacebook.com

  7. How Popular Is Snapchat With Millennials?, www.marketingprofs.com

  8. How To Access Organic Twitter Analytics (For anyone, for free), www.evolvingseo.com

  9. How To Ace Tweet Scheduling With Our Two Favorite Tools, www.socialbro.com

  10. How to Build a Social Media Empire by Running with Scissors, www.convinceandconvert.com

  11. How to Squeeze 1.4 Million Words into a Tweet, www.reelseo.com

  12. Measuring Social Media: What Marketers Need to Know, www.socialmediaexaminer.com

  13. So Many Social Users, So Little Trust, www.emarketer.com

  14. Social Media Marketing a Must in China, www.emarketer.com

  15. Stop Faking it Until You Make it – Fake Followers, Trolls, Influence, Spam and Bullies, www.pammarketingnut.com

  16. The United State of Social Commerce [Infographic], www.getelastic.com

  17. Twitter Faces Free-Speech Dilemma, online.wsj.com

  18. Why Your Social Media Is Failing, heidicohen.com

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