Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Quora launches native image ads globally May 22, 2018 by Ginny Marvin The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.
Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines May 22, 2018 by Amy Gesenhues The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.
Tips on leveraging personal name collisions in online reputation management May 22, 2018 by Chris Silver Smith Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.
Learn from the SMX Advanced family May 22, 2018 by Marketing Land In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we’re on track to sell out in the three weeks.
What negative SEO is and is not May 22, 2018 by Joe Sinkwitz In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.
Ask the SMXpert: SEO markup and structured data May 22, 2018 by Debra Mastaler Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’ May 22, 2018 by Robin Kurzer Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI.
How to survive Google’s new local search world May 22, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.
Improving PPC relevance with ZIP code-based geotargeting May 21, 2018 by Amanda Evans Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid advertising campaigns.
Parallel tracking offers a page-speed improvement for AdWords advertisers May 21, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages.
Becoming customer-centric: A tale of a NextGen MO organization May 21, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.
Human-computer interaction and digital advertising May 21, 2018 by Peter Minnium Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Adobe suits up for e-commerce competition with its purchase of Magento May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for e-commerce battle with Salesforce, SAP, Oracle and others.
3 management models that help streamline today’s martech operations May 22, 2018 by Andy Betts Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.
The story of data, Part 3: Who owns it? May 22, 2018 by Robin Kurzer Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared.
Data controllers and data processors: The difference and why it matters in GDPR May 22, 2018 by Robin Kurzer As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles.
Online Marketing News From Around The Web:
3 Reasons Why Now is the Time to Level Up Your Emails with Intelligent Content, Movable Ink
5 Social Media Marketing Best Practices, Social Media Explorer
Fox takes over Snapchat ad sales for Vertical Networks, Mobile Marketer
Global Ecommerce Business: Three Keys from $100M+ Enterprises, Shopify
How to Use Facebook Group Units to Organize Your Content, Social Media Examiner
Instagram says “you’re all caught up” in first time-well-spent feature, TechCrunch
Survey: 3 out of 10 Marketers Lagging in Implementing Email Marketing Automation, KoMarketing
Twitter is killing several of its TV apps, too, TechCrunch
Use Conversion Rate Optimization to Gain More Value from your Traffic, Vertical Measures
Why modern marketing is as much about mindset as technical skills, Econsultancy
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