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Marketing Day: Quality content, marketing to Millennials & Android’s “Nearby”

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Broad match: What is it good for? Jun 10, 2016 by Brett Middleton Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.

  2. What is quality content? Jun 10, 2016 by Patrick Stox Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.

  3. Data platform Quantifind’s new Analysis application lets marketers ask their own questions Jun 10, 2016 by Barry Levine Menlo Park, California-based firm has used similar approaches to discover which social conversations connect to terrorism.

  4. Do you have the right local SEO tools for the job? Jun 10, 2016 by Andrew Shotland Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.

  5. The struggle is real: Marketing to Millennials Jun 10, 2016 by Nicole Shariat-Farb Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones.

  6. Android “Nearby” uses beacons to push apps and sites relevant to user location Jun 10, 2016 by Greg Sterling Service will alert users about apps or websites that have value in that place or business location.

  7. The 8 biggest myths about guest posting Jun 10, 2016 by Timothy Carter Don’t believe everything you hear about guest posting. Columnist Timothy Carter discusses the top myths surrounding guest posting and how you can tap into its rewards.

  8. Attribution, one step at a time Jun 10, 2016 by James Collins Attribution can feel like a daunting task, but columnist James Collins breaks down his strategy for delivering a winning attribution model.

  9. Lenovo launches first-ever phone equipped with space-sensing Google Tango Jun 9, 2016 by Barry Levine Called the phab2PRO, the new device offers the ability for marketers to place products and experiences right in people’s living rooms.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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